When it comes to email marketing strategy, there are no hard and fast rules. The only way to really know what works for your audience is by experimenting with different ideas and approaches, so don’t be afraid to fly in the face of convention and have a little fun. The companies we’re featuring this month have done just that, and to great success. Plus, we’ll introduce you to a few new MailChimp features that’ll help your own campaigns stand out from the crowd.
Betabrand dances to a different beat
These guys have always been pretty weird. So it was no surprise when the San Francisco-based retailer went a little over the top with the holidays this year, sending campaigns that promoted their end-of-year sales while mocking the very idea of end-of-year sales. With all of that sending came lots and lots of data and increased insight into their customers’ interests and behaviors.
MailChimp now supports emoji in email subject lines. Not only are these little icons expressive and fun, but they really help your campaigns stand out in a crowded inbox. We’re using Twitter’s open source emoji library to help you succinctly deliver a little extra pizzaz to your constituents. And if you happen to use MailChimp Snap, emoji will help make sending a quick photo-based note even more fun.
Mouth Foods mix it up
The folks behind online marketplace Mouth Foods know that email is one of the first ways their customers get to know what they have to offer. Email is at the core of their marketing, a place to develop their brand’s voice and tone. While they send their mouth-watering campaigns on a regular schedule, they also make sure to leave space for playing around when opportunities arise. Some of these experiments have resulted in their most successful campaigns.
Thinking about trying Google Adwords but not sure how to get started? The team at Shopfiy has pulled together step-by-step instructions on how to get started and tips for working with a limited budget.
In early 2014 Rebecca and Uri Minkoff partnered with eBay’s retail innovation group to build a new kind of brick and mortar retail experience. One that uses technology in a way that creates a more pleasant experience for their customers, and reduces friction during the buying process.
Your customers interact with your brand on screens of all sizes for a variety of different reasons. AdAge takes a look at some strategies that accommodate different demographics and their intent.
How mobile use effects engagement
The number of people interacting with email from a mobile device grows every year. How does that affect their engagement with your emails? Our data science team was wondering, too—so we put them on the case. Take a look at their findings and see some ways you can improve your engagement.
