The MARKETING Issue: Are You Getting the Desired Results?

What does marketing mean to you? Is it just advertising and selling? In reality, there is no single formula - a marketing plan is a mix of several factors.

Focused marketing means concentrating on your best potential customers and delivering a clear and appealing message that improves your “batting average.”

We have answers to some of the most common marketing questions:

What is a marketing mix?
Am I pricing my product/service correctly?
What is my target market and how do I describe my customers?
How can I make my website useful?

BUSINESS TIP OF THE MONTH | from the desk of the Communications Coordinator

Keys to Common Sense Marketing

Marketing isn’t complex. A lot of it is common sense.

There are several ways to create a buzz about your business even on a tight marketing budget by employing some common sense marketing strategies.

LOAN CLIENT OF THE MONTH

Inna Shekhtman - Red Dog Deli Raw Food Company Inc.

Inna Shekhtman launched Red Dog Deli Raw Food Company Inc. in 2004, with a group of friends whose mission was to give pet owners the tools to make healthier choices for their pets. After her business partners moved away to pursue other endeavours, Inna became the sole owner of the company.

FEATURE ARTICLE | by Michela Quilici

Build Your Team of Marketing Champions

Translating your marketing activities into revenue is a challenge for many business owners. One of the marketing strategies that saves you time and money is to build your team of marketing champions to do the selling for you.There are three essential steps you must take if you want to build such a team.

NEWS & ANNOUNCEMENTS

Congratulations to Our CEO, Laurel Douglas!

We are delighted to congratulate our CEO Laurel Douglas who was recently recognized by the Women’s Leadership Circle of the Vancouver Board of Trade with the Wendy McDonald Community Catalyst Award.

The Award is named after Wendy McDonald, who was a force in Canadian business and a pioneer of women in leadership. She left an indelible impression on The Vancouver Board of Trade when she became the organization’s first female chair in 1990.

Save the Date!

We know women make a difference. Come together for a conversation to celebrate the contribution of women to the BC economy. In a collaborative dialogue let's talk about what's working and explore how we can create an even greater impact. We need your voice.

As a bonus, we will also be featuring Dr. Valerie Young - Internationally known speaker and author on the subject of the Imposter Syndrome.

Stay tuned! We invite you to save the date for your community and sign up to get all the details once they're available.

May 22, 2015 - Kelowna
May 25, 2015 - Victoria
May 26, 2015 - Prince George
May 29, 2015 - Prince Rupert

You CAN be the Next Entrepreneurial Leader

If you are a female entrepreneur with a rapidly growing company, apply today for the Entrepreneurial Winning Women Program®, an award and leadership program that identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale - and then helps them achieve it.

The application deadline is June 15, 2015.

Nominate a Successful Woman Entrepreneur

The PROFIT W100 ranking and awards ranks female entrepreneurs on the basis of company size, growth rate and profitability. Winners receive invaluable coverage in Canadian Business and Chatelaine magazines and PROFITguide.com, plus business-building marketing and PR support from PROFIT and an invitation to the PROFIT W100 Idea Exchange.

Entry deadline is March 31, 2015.

Disney Accelerator for Tech Companies

If you’re a tech based company, don’t miss the opportunity to apply for the Disney Accelerator and Turner/Warner Bros Media Camp. Ten companies will be selected for the Accelerator, a mentorship and investment program for technology-enabled startups. The Media Camp will help grow innovative media businesses.

BC Tech Companies can get help from the BC Government International Trade and Investment Office. For more information email awagner@britishcolumbia.ca.

Learn How to Sell Online

Attend this free webinar presented by BDC to learn how to boost your online sales, measure your online store performance and attract more traffic to your website.

IN THIS ISSUE

The MARKETING Issue
Keys to Common Sense Marketing
Loan Client of the Month
Build Your Team of Marketing Champions
News and Announcements

"Investing in the Future" Women Entrepreneurs Forum

Ottawa
Monday, March 23 – Tuesday, March 24, 2015
READ MORE...

BC Women Lead - Big Steps, Big Vision Conference

Four Four Points Sheraton,
5505 Airport Way, Kelowna
Thursday, March 26 – Friday, March 27, 2015
READ MORE...

LGBT Supplier Diversity Workshop

Canadian Gay & Lesbian Chamber of Commerce
Vancouver
Wednesday, April 1, 2015, 4:30 – 6:30pm
READ MORE...

FWE’s E-Series 2015

The Vancouver Club, Vancouver
Wednesday, April 8 – Friday, April 10, 2015
READ MORE...

Business Innovation Summit 2015: Connect, Collaborate, and Innovate Together

Metro Toronto Convention Centre
Toronto
Tuesday, April 28 – Wednesday, April 29, 2015
READ MORE...

Doing Business in the USA

Town & Country Inn, Delta
Thursday, May 7, 2015, 8:15am – 4:30pm
READ MORE...

Wealthy & Wise 2015

Orpheum Theatre, Vancouver
Tuesday, May 19, 2015, 6 – 7pm
READ MORE...

CALENDAR
For a full calendar of events or to
subscribe to our calendar feeds
CLICK HERE

SUBSCRIBE
If you have been forwarded this
newsletter, and would like to subscribe
CLICK HERE

It's your business. start. grow. succeed.
Women's Enterprise Centre is the go-to place for BC women entrepreneurs for business loans, training, advisory services and resources. Visit our website at:

Financial Support Provided By: Women’s Enterprise Centre only sends communications to people who have requested them. You may update your subscription preferences at any time (subscribe or unsubscribe). Copyright © 2015 WeBC, All rights reserved.	Connect With Us:
unsubscribe from this list \| update subscription preferences