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gapingvoid: business transformation through art 
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I never know from the start, what a drawing is going to look like when it’s finished. I just make it up as I go along.
 
And that’s perfectly normal. Nobody ever asked Beethoven, “So when you get around to writing that Ninth Symphony, what notes are you going to use? How many times? In what order?”
 
Of course not. All one has is a feeling that if you set off in a certain direction, something solidly good will happen. Maybe.
 
And what’s true for symphonies is also true for businesses. The final project is never the same as when you first imagine it. The idea is changed the minute it comes into contact with execution.
 
You just kinda know “what” is going to happen, without actually knowing what exactly is going to happen.
 
This loose relationship with the word, “What” is at the core of our friend, Eric Ries’ “Lean Startup” movement. Not waiting around to know “Everything”, because that is impossible.
 
Instead, you just start. And keep going. And stay light on your feet enough (i.e. low burn rate) in order to change directions on the dime (i.e. “pivot”) if you need to.
 
Worry about the music, and the notes will take care of themselves.

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