|
|
|
|
|
|
By Linda Bishop
Converting a prospect into a customer requires attention in two forms – time and attention. (Read full article here.) 
|
|
|
By Joe Rickard
When selling print, a customer who lacks any interest in looking at new printing providers, print products, solutions or services can be the toughest barrier that any salesperson can face. For many salespeople, customer indifference is their greatest competitor. (Read full article here.)
|
|
|
From Energy Magazine
 We all believe that we are about to enter the most perilous and difficult part of our voyage, yet I see none repining.
From the journal of explorer William Clark June 20, 1805. (Read full article here.)
|
|
What do clients, managers, co-workers really think of printing industry salespeople?
By Bill Farquharson and TJ Todesco
As a sales professional, what opinion do you have of yourself? If you’re any good at what you do, the same confidence/cockiness that has made you successful carries with it a dark side, a downside. In other words, you probably think that you are all that and a bag of chips. Why else would people buy from you? Yup, clients love you. According to your CSR, the sun rises on one side of you and sets on the other. Production? They see you as one of them and not like those other suits. As for the boss, he knows what you know: This place would fall apart without you. (Read full article here.)
|
|
|
From Mohawk Paper
Designed primarily to make the paper specification process easy, these new larger format books are not only effective tools for designers and printers, they are a resource that inspires paper enthusiasts to get excited about using texture and color in new ways. (Read full article here.)
|
|
Tips, Tutorials and Free Stuff
|
|
|
By Roberto Blake
Finding inspiration is one of the most challenging things that designers and artists have to do, in both personal and professional work. Even for experienced designers, this challenge is no less frustrating, since it can be hard to come up with ideas that feel fresh and original after you created a large body of work. Here are some ways to overcome your creative blocks and not become discouraged. (Read full article here.)
|
|
By Heidi Tolliver-Walker
I love print, but frankly, most direct mail is uninspiring. That’s why I was excited to see four really interesting direct mail pieces land in my mailbox this week. (Read full article here.)
|
|
From Casey Connect
Here at the shop we get this question surprisingly often: “What PDF settings should I use in my export, Standard Quality, High Quality or Press Quality?” This is typically in reference to the export or ‘save as’ options for PDFs available in Adobe InDesign, Illustrator or Photoshop, but can also pertain to any software that makes use of the standard profiles found in Acrobat Distiller. (Read full article here.)
|
|
|
From Adobe and Tim Goodman
Turn your sketches into vector shapes by capturing them with Adobe Shape CC and then refining them on your desktop with Adobe Illustrator. (Try the tutorial and read the full article here.)
|
|
Folders, boxes, hang tags, table tents, bottle gift tags, door hangers and more!
From Neenah Paper
Choose from our growing selection of short-run and/or digital dielines. Once you make your selection(s), you can download an Adobe Acrobat (PDF) file and/or an Adobe Illustrator (EPS) file. The file contains suggested dimensions for a digital platform, but can be adjusted for offset printing and your preferred size requirements. (Read full article here.)
|
|
|
|
|
|
|
|
