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Serving up a slice of the South West to the travelling surfing fraternity
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Drug Aware Margaret River Pro logo
MEDIA RELEASE                             Surfers Point, Margaret River, 15 - 26 April 2015
 
Surfers savour the South West
Some of the world’s best surfers, the World Surf League organisers and crew savoured some of the South West’s finest produce at a function for Drug Aware Margaret River Pro at Surfers Point on Monday night.
 
The Augusta Margaret River Tourism Association invited Farm House Margaret River butcher, Garden Basket produce, Ocean Grown Abalone and 34 Degrees Blue to showcase their offerings, which were all beautifully prepared by Dany Angove Catering.
 
Event Director and Surfing WA CEO Mark Lane said that the nature of competition could sometimes limit opportunities to experience the great food of the region.
 
“The organising team and travelling broadcast crew work long hours and have little day-light hours to explore the area – often going between the event site and their accommodation,” Mr Lane said.
 
“Of course, if lay days are called, that’s a different story. But as we’ve had this year, the first five days have been pumping surf, the competition was called On, so everyone has been busy behind the scenes working.
 
“A function like this is great, they can hear from local producers, taste their food, and have a chance to socialise with locals and their colleagues.”
 
Ocean Grown Abalone CEO Brad Adams addressed the room to explain how his abalone farm operates.
 
“We have the perfect environment and habitat for abalone to grow at our ocean farm in Augusta – the water is clean, between sixteen and twenty-two degrees, and there’s lot of algae in the seagrass beds for the abalone to feed on,” Mr Adams said.
 
The sliced ceviche abalone was served with jamon salt; it has a unique meaty texture and ocean enhanced flavours.  
 
Currently producing 30 tonnes of abalone per year, Mr Adams said that in three years he expects them to be one of the biggest abalone producers in Australia with a projected annual output of 100 tonnes.
 
The Arkady lamb sliders with zucchini pickle and mustard flew off trays as soon as staffed stepped out of the service area.
 
Tom Hayward from Farm House Margaret River said that the British breeds of lamb, Suffolk and Dorset, were hormone free and grass fed to produce top quality meat.
 
Luke Clayton from Garden Basket produce spoke about the heirloom carrots and beetroot and how he works closely with farmers in the south west corridor to ensure he gets the best produce for his customers, which include acclaimed restaurants at Aravina Estate, Wills Domain, Vasse Felix and Leeuwin Estate.
 
The Panko breaded nannygai fish served with sushi rice and kewpie was crisp and succulent, and proved to be popular with the health-conscious guests.
 
Grae Vitnell from 34 Degrees Blue explained that the nannygai fish was line caught from a boat off the coast of Gracetown.
 
“We use six lines that have twenty hooks and catch most of our fish this way,”
 
34 Degrees Blue has a small retail shop in Margaret River’s light industrial area where they also supply primarily prawns and scallops.
 
Guests enjoyed local wines from Howard Park, Mad Fish, and Aravina Estate.
 
Mr Lane said that it was fantastic to see everyone enjoying themselves and talking about the food they were eating.
 
“This is just another way we are connecting local businesses with Drug Aware Margaret River Pro – it’s a win-win for all involved,” Mr Lane said. 
 
Watch the unparalleled adventure, competitive drama and athleticism of professional surfing live at WorldSurfLeague.com.
 
The event has attracted capacity crowds and over 3.5 million people will view the event live via the online stream. 

The Drug Aware Margaret River Pro is proudly supported by the WA State Government through Tourism WA and Royalties for Regions. 

Media contact:  

Dianne Bortoletto, Pronto PR, dianne@prontopr.com.au, 0439 997 075

 

 

Notes to Editors


The Drug Aware Margaret River Pro is proudly supported by the WA State Government through Tourism WA and Royalties for Regions. 

High res photos available for media use - download from Dropbox here. Please credit: Joli Photos, WSL or Surfing WA as identified
 
Official website:  http://www.worldsurfleague.com/events

Interviews with surfers require WSL approval - please send requests to dianne@prontopr.com.au 

Surfline.com is the official forecaster of the WSL - click here for the latest forecast.

The World Surf League Championship Tour was formerly the ASP World Championship Tour

The World Surf League Championship Tour will bring the top 34 ranked male (plus two wild card entries) and top 17 ranked female (plus one wild card entry) surfers to the extraordinary waves of Western Australia. Over 12 days, surfers will compete on the days producing the best conditions.

Media Accreditation:
Local media planning to attend the Drug Aware Margaret River Pro are required to apply for WSL Media Accreditation - click on the Credentials link on the right for the form.
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Past media releases


Build it and they shall come - the investment and support that's integral to the success of the Drug Aware Margaret River Pro

Great achievement in surfing career - Yallingup's Jay Davies and Taj Burrow doing Western Australia proud

Local wildcard entrant knocks out world number one - Jay Davies defeats Mick Fanning 

Girls' night out - world's best women surfers get a taste of WA

A wild ride for Yallingup duo in WA Trials - results of the WA Trials for a wildcard entry into the main event.

Waves of excitement in Margaret River - big swells predicted, the best event forecast in a decade.

The Drug Aware Margaret River Pro by numbers - stats and fun facts of the 2015 Drug Aware Margaret River Pro

Snapshot: 30 years of the Drug Aware Margaret River Pro - summary highlights of each event held over the past 30 years.

Tips to win the Pro - Past champions, surfing legends, sports identities, politicians and media give their tips on who will win the 2015 Drug Aware Margaret River Pro

Surfers: What I love about Margaret River  - Kelly Slater, Mick Fanning, Stephanie Gilmore and Laura Enever and more share what it is about Margaret River that they like, besides the waves. 

Joel Parkinson talks all things Margaret River - Joel Parkinson, winner of 2002 Margaret River Pro and 2012 WSL Champion chats with Chris Binns at Bells Beach about Margaret River.

Celebrating 30 years of world-class surfing in WA (note: caption correction: World Surf League reining World Champion Gabriel Medina (Brazil)
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