The most popular question I seem to get from new virtual assistants is,
where do I find clients?
If you are an established virtual assistant, I'd love to hear your thoughts on this.
Anyone who replies with their comments will be featured in the next newsletter.
So,
where do I find clients?
There are a variety of ways to reach out to find new clients;
- Online through your website, social media sites, forums
- Referrals from other clients or other virtual assistants
- In person in your local area
That last one is the one I want to feature in this newsletter. Have you ever wished you could get in front of a crowd of business owners so you could speak to them about your services? That's exactly what I'm recommending you do - speak to your prospects.
Since we work as 'virtual' assistants, we sometimes forget about the people close to us that we can meet in person. I found it very effective to offer a free one-hour presentation to local businesses. The presentation included a free report on how a virtual assistant could help them in their business. (Ask me for the free report and I'll send it to you.)
It may be possible to use a room at the local library, or a meeting room at a local business, or even a coffee shop. Invite local business owners, provide coffee and rolls, give the all the free report after the presentation, and make sure to answer all their questions.
I've been able to do this more than once at local networking events where I was invited to speak to a group of business owners about what a virtual assistant does. I've also done this on telecalls. So how do you prepare to speak to a group of business owners?
1. Determine what you will speak about. Create a title that grabs their attention and that shows the benefit they will receive. For example, my title is "11 Ways a Virtual Assistant Will Help You Get More Done".
2. Write up an outline detailing the challenges your audience faces and the solutions you can provide.
3. Create a bio that demonstrates your knowledge, background and experience.
4. Include testimonials of clients who have worked with you and used your services.
5. Contact local groups and pitch your idea to come speak to their group. Often local organizations are looking for speakers and would be very happy to have you come speak to their group.
6. Prepare a handout to give each attendee providing valuable information and of course include all your contact information.
If you'd like more information on how this can be done, just email me.
