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04 June 2015
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Five factors of video ad viewability
What affects whether an ad is viewable? According to Active View research from Google, DoubleClick and YouTube, it's down to things like player size and position. MORE

 
Shark Tank to Think Tank
Students at this week's IPA Strategic Planning course had a bit of a surprise when presenting their group projects. The brief? Create a strategic plan for The Stink Brothers, an Australian deodorant for teenage boys featured on Shark Tank in March. The surprise? Stink Brothers Founder Suzanne Bosanquet flew in to judge alongside Chief Strategy Officer for M&C Saatchi Australia, Justin Graham. More
Presenting with confidence
When it comes to presenting, there's a lot we can learn from the acting world. We caught up with Myles Pollard ahead of his upcoming Perth AdSchool Course, Presenting with Confidence, on 19th June to see what advice he can offer to those in the marketing business. More
PRC recommends PRCA Client Consultancy Partnership Charter
The UK's Public Relations Consultants Association (PRCA) has released a Client Consultancy Partnership Charter which the Public Relations Council (PRC) is now recommending to Australian agencies as a useful guideline to support legal client/agency agreements. The PRC intends to lead a forum on the agreement later in the year. Download Chater
Creativity in the workplace
What drives creative performance? Natalie Francis, Post Graduate Researcher/PhD Candidate at University of South Australia explores what creativity in the workplace means, how it happens and how it should be managed. More
Internet Trends Report 2015
Video traffic is rising and so is the move from desktop to mobile, but internet user growth overall is slowing. These are just some of the findings from the annual Internet Trends Report from KPCB's Mary Meeker. Released last week, the full report can now be accessed online here: Internet Trends Report 2015. 
 
Annual wage review - increase to minimum rates of pay
The Fair Work Commission delivered its annual wage review on Monday. The decision will impact all businesses and industries and over 1.86 million employees who are paid at the national minimum wage or minimum modern award rates. Our partner, Employsure, provides a full update here.
Equilibrium Man Challenge 
As our gender diversity recommendations highlighted last year, flexibility has the potential to unlock enormous potential in workplaces. Now the Workplace Gender Equality Agency (WGEA) has partnered on a new program that aims to mainstream flexibility for everyone: the Equilibrium Man Challenge. The micro-documentary can viewed here, with flexibility tools available for download here.
PRC Client Advisory Panel - Sydney
Head of Communications at Google, Annie Baxter, and former CMO of Samsung, Arno Lenior, join the PRC's Client Advisory Panel on 10th June to explore the role of PR, where it sits within their businesses, and what opportunities they believe lie ahead. The session will be led by Edelman's COO, Matthew Gain, and One Green Bean's Managing Partner, Claire Salvetti. This event is designed for senior managers and agency leads.

Members: Register to attend / Non-members: Buy tickets - $70
Date: Wednesday 10th June, 2015
Time: 7:30am – 9:00am
Venue: Edelman, 4/24 York Street, Sydney NSW 2000, Australia
Build your career with the Institute of Practitioners in Advertising
The Communications Council now offers internationally certified online and experiential IPA courses in Australia, catering for the different stages in your career path. Now enrolling for:

IPA Client Service (experiential)
SYD: 13 September - 15 September BOOK
MEL: September dates TBC BOOK

IPA Foundation Certificate (online)
Exam: 3 July 2015 BOOK

See all courses for 2015
Up-skill with AdSchool
Courses and workshops are now accepting enrollments across Australia.

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Our mailing address is: PO Box Q1389,Sydney NSW 1230

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