the practices & principles that produce great retail brands
A couple of weeks ago I had the terrific opportunity to hear the marketing chiefs from IKEA, Whole Foods, Krispy Kreme, and 7-Eleven explain their strategies and approaches to brand-building. They, along with industry thought leaders, shared some important insights that I've compiled in this slideshow:
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The End Of Etsy? IPO May Lead To Downfall
Etsy sold more than 13 million shares on its first day of trading as a public company, raising $267 million and enjoying a valuation of $1.8 billion. Yet, for however impressive its IPO might have been, going public is just the latest in a series of moves the company has taken that may lead to its downfall.
Read why.
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New Pinterest Board: #WGBD
My new Pinterest board, #WGBD (What Great Brands Do), is a virtual collage of standout brands and their activities. Spot a great brand in action? Want to share your favorite brand? Inspired by a new brand? Please share your images by tagging your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board.
check it out
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