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A&M Printing's Print Professional Newsletter
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On Target — your monthly peek behind the scenes at A&M Printing with industry news, resources, tips and more!
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In This Issue

Industry News


What is all this screen time doing to our health?
Business Cards Still Matter
20 Things You Should Never Say, But Probably Do
Under the Radar


Tips, Tutorials, and Free Stuff


Fairy Dust Brushes
Cast Shadow Tutorial
Mastering Text Effects

 

Behind the Scenes at A&M Printing


Fujifilm's Acuity Advance Select X2
 

Just for Fun


Business is Booming
 

Resources

File Prep Guidelines

Templates

Frequently Asked Questions

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Industry News

What Is All This Screen Time Doing to Our Health?

By Phil Riebel

Reading on paper may have more advantages than you think!

From working at a computer to socializing, playing games, paying bills, taking notes in class, doing homework, reading books, watching TV and texting, we are all spending an increasing amount of our lives looking at screens. But at what cost to our health? (Read the full article here.)

Yes, Business Cards Still Matter, Here is Why…

By Roberto Blake

Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you can just plug those details into a phone and reach out to someone right away”. It’s a solid argument, except it ignores some very important things… context, creativity and consistency. I refer to these three points as “the creator triangle”, you can ignore them at your peril… (Read the full article here.)

20 Things You Should Never Say to a Graphic Designer – But Probably Do

By Janie Kliever

Design in the workplace can be hard. We know, because we asked.

Recently, we’ve been speaking to a number of different businesses about the challenges they face in their workplace. We’re going to be sharing these with you over the next couple of weeks, but we wanted to start with one of the most colorful topics we covered: communication between designers and departments or clients. (Read the full article here.)

Under the Radar: The Generational Change in Print Business Leadership

By Dr. Joe Webb

What people experience based on the time they were born shapes their outlook and business strategies for years to come.

If you were born in the 1940s, grew up in the 1950s and 1960s, and then owned or ran a printing business, your career has already shifted into retirement or is about to do so. Through your life, especially if it was a family business, you likely experienced a growing industry, resilient in times of economic recession, and booming in strong economies. Technology lowered your costs, and increased your market potential. Technology was not a threat; it was a tool to internal improvement, operations growth and profits. (Read the full article here.)

Tips, Tutorials and Free Stuff

Add a Little Sparkle to Your Next Project

By Neonescence

A set of seven 'fairy dust' brushes in the form of single stars, special effect trails, pre-made clusters and so on, so forth - All made from scratch. (Get them here.)

Cast Shadow in Photoshop Tutorial

From Photoshop Cafe

When you combine photos together, realistic cast shadows are the trick to making it look real. In this Photoshop tutorial, Colin Smith shows you different ways to make shadows to blend people with the background environment. (Watch the video below and read the full article here.)

Mastering Text Effects

From tuts+

This series from tuts+ offers a number of text effect tutorials and inspirational articles to help you achieve the perfect text effect for your next project. (Read the full article here.)

Behind the Scenes

Acuity Advance Select X2


A&M Printing is excited to announce the expansion of our Grand Format Printing Department with Fujifilm's Acuity Advance Select X2. This wide format UV inkjet press offers the highest quality output with a print area up to 8' x 10'. The launch date for the Acuity X2 is mid-June 2015. A&M Printing believes the Acuity X2 is the ultimate platform for printing on rigid and flexible media delivering near-photographic quality images across a diverse range of creative print applications. Acuity Select printers feature the latest technology to deliver superb performance.
  • Prints on a broad range of rigid and flexible media, materials and objects
  • Uvijet ink incorporates unique Micro-V ultrafine dispersion technology to maximize pigment loading - delivering strong, vibrant, lightfast colors with superior color gamut
  • Print heads vary dot size to produce high definition and smooth graduations (in skin tones for example)

Just for Fun

Business is booming…

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