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This isn't about "how to Twitter," but more, "how do I communicate?"
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There are countless choices for everyone. A never ending barrage of marketing messages and sales pitches.
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How do you talk to a customer at the shop? Or a fan at a show?
"HEY, BUY OUR THING!"
No, you don't do that. You greet one another, shake a hand, smile. Or hand them two tiny chickens.
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Photographs of food have nothing to do with tour dates, and that's why I'm writing about Battles in this email rather than a band that Tweeted a Bandsintown link.
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This Tweet went out to 22,628 followers and and drove 85 clicks, just a 0.3% click rate. Is that a failure? Nope.
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What beautiful things have you made or seen recently? Hit reply and let me know (or Tweet me @sethw).
- Seth Werkheiser
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