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Confession time - I'm a bit obsessive.

Who else but an obsessive entrepreneur would spend a beautiful, sunny Friday afternoon in Savannah writing about ... the definition of "onboarded". That's just what I did in How to Know when Your Customer is Onboarded

My inspiration to skip afternoon golf and write a blog post came after a morning call with the founder of PressRush. We talked about how the topic of onboarding is so new that we don't even have common terminology. 

It's true - I've spent the last 6 months talking to hundreds of fellow SaaS founders and we use the term so differently.

This is a problem because we run our businesses on metrics and data - and without clear definitions of customer events in the sales cycle we can't possibly hope to grow our businesses.
 

My simple, no bs definition of onboarded


A SaaS customer who pays twice (monthly plan) or pays once and use a product for more than 60 days (quarterly and longer plan) is “onboarded”.

So what? How does having a definition help you grow your business. I give you 4 specific steps in the post - read it now and start investing in your most valuable customers.

Kevin

p.s. We rolled out our Concierge Onboarding product, SoHelpful.io last week. You can try it for free.


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