Who else but an obsessive entrepreneur would spend a beautiful, sunny Friday afternoon in Savannah writing about ... the definition of "onboarded". That's just what I did in How to Know when Your Customer is Onboarded.
My inspiration to skip afternoon golf and write a blog post came after a morning call with the founder of PressRush. We talked about how the topic of onboarding is so new that we don't even have common terminology.
It's true - I've spent the last 6 months talking to hundreds of fellow SaaS founders and we use the term so differently.
This is a problem because we run our businesses on metrics and data - and without clear definitions of customer events in the sales cycle we can't possibly hope to grow our businesses.
My simple, no bs definition of onboarded
A SaaS customer who pays twice (monthly plan) or pays once and use a product for more than 60 days (quarterly and longer plan) is “onboarded”.