The Market Tenor Newsletter provides relevant knowledge from our team of healthcare consultants on hospital-physician relationships.
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AAPL Annual Conference
June 17-19, 2015
Charlotte, NC
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Physician Recruitment Intensive Training
July 20-24, 2015
Atlanta, GA
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SHSMD Annual Conference
October 11-14, 2015
Washington, DC
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Stretching our Skills


We all wish there was a secret sauce for growth. And while there is no magic- growing personal skills, techniques and knowledge are front and center. This issue of the Market Tenor is about those skills that help us enhance our approach and value to the organization
 

Stretching our Sales Skills with Doctors


By: Allison McCarthy, MBA

The pace of life for physicians today makes it increasingly harder to “sell” to them – whether that means recruiting them into a new practice, changing their referral patterns or simply getting them to a meeting or event.  Persuading doctors to “buy” into whatever we’re “selling” is often the top challenge. Read More >>
 

The Future is NOW; New Skills are Translating to a Marketers' Success


By: Ruth Padilla. MA

Transformation in healthcare marketing departments is upon us. For some organizations, it’s actually been evolving for awhile. While some marketing leaders are wondering if they need new talent, others are trying to figure out if they can better train their existing staff...  Read More >>
 

Stretching to Fill the Leadership Void


By: Jeff Cowart, MAH

In leadership, the mission is to own the vision and inspire those in the organization or work unit to embrace it. In management, the mission is to create and execute the tactical action plans to achieve the leader’s vision. Read More>>
 

Stretching your Analytical Skills


By: David F. Zirkle, PhD

The massive influx of data, combined with cheap and powerful technology, places a premium on analytical skills in the workplace. The question for most organizations comes down to: How do you best harvest the data? Here are some best practices for building and stretching your analytical skills...  Read More>>
 
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