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Women's Enterprise Centre

Back to Basics: The Online Marketing Issue

Online marketing is an ever-evolving art form. It can be an easy way to connect with customers, or an easy way to waste time and money. As we upgrade our own website, we got to thinking about all the online marketing questions we get asked:

We also just hosted a phone-in session on Social Media. Listen to the recording: End the Social Media Struggle: Maximize Your ROI and check out our panelist's blog post 7 Best Practices to Social Media Success, including 4 Pillars of Sharable Content.
 

BUSINESS TIP OF THE MONTH | from the Women's Enterprise Centre Blog

Local Search: A Simple Trick to Get Found Online

What does local search mean? It means that your potential customer searches online, not only by a keyword, but also by location. For example, instead of searching for ‘marketing consultant,’ your customer would search for ‘marketing consultant Vancouver.’

When optimizing your website, or using your keywords, add in your city or region. So easy, but very effective.

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Picture of Shantelle Soto and Sandra Foster

LOAN CLIENT OF THE MONTH

Sandra Foster & Shantelle Soto, Stepping Stones Therapy Inc.

Sandra Foster & Shantelle Soto are inspired by their goal to not let autism and other related disabilities hold children back in any way. They found a huge gap in services for children with autism and other related disabilities in Victoria when Queen Alexandra Centre for Children's Health closed their Autism program. They realized how crucial it was to continue to provide such programs in the community and decided to do something about it.

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FEATURE ARTICLE | by Christina Adams, Antenna Social Media + Design

Can I Legally Use Images off the Internet?

I get this question a lot and the answer is always “it depends.”

It’s all about promoting someone else’s content and showing yourself or your brand as an expert curator on a topic, rather than claiming that content as your own. The benefit is two-fold: you save time by using images that already exist, and you demonstrate that you have your finger on the pulse in your arena.

Here are 3 ways to legally share content for your brand.

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Thank You for 20 Years of Support

On May 30, 2015, Women's Enterprise Centre celebrated 20 years of growing women entrepreneurs in BC. View this thank you message from our CEO Laurel Douglas, and check out an infographic of our 20 year impact.

Click here to view our 20th anniversary video

Catalyst for Growth Events a Success!

Click here to view a summary of the Catalyst for Growth BC Tour

Thank you to everyone who attended the Catalyst for Growth events around the province.

We hosted over 430 attendees in 5 cities to generate strategies for advancing women as senior leaders, as entrepreneurs and in trades and emerging sectors. And we learned from Dr. Valerie Young how to overcome the Impostor Syndrome.

Check out this video summary of the tour.

Start Taking Action

Here are three ways you can get involved now:

  1. Take the Leadership Challenge and track your progress on advancing women. The confidential survey will help you apply recommendations from the Women as a Catalyst for Growth Action Plan.
  2. Make a pledge to #BeHerChampion with the "It Starts with One" campaign. Help a woman take her business to the next level by sharing your knowledge and experience.
  3. Register now for the BC Economic Forum on October 23, 2015 in Vancouver.

Now Accepting Applications for Fall 2015 Mentoring Program

Reserve your seat in our Peer Mentoring program and learn from experienced business owners how to increase productivity, find balance and develop a growth mindset. Groups starting in Cranbrook, Kelowna and more - find out if you're eligible!

We're also offering Taking the Stage® in Smithers and Nanaimo - an exciting program to help you step forward, develop your leadership presence and influence and inspire others.

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Click here to view the BC Action Plan Summary ReportThe Gender Gap in BC’s Economic Activity: BC Action Plan Released

The report identifies key barriers and solutions to increasing the economic impact of women in BC, and outlines ways that government, industry and individuals can support women's economic impact.

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Summer Clean Your Social Media

When was the last time you reviewed your social media strategy? This summer is a great time to audit your social media, revisit your strategy and see what works. Start by:

  1. reviewing your profile page
  2. checking your social media analytics
  3. analysing your successful channels
  4. understanding your social media content performance

Need help? Women’s Enterprise Centre can do a comprehensive audit of your Facebook and Twitter accounts. We'll review your profile, followers, activity, content and links to help you determine where you should focus your energy and how you can maximize your ROI in social media.

Plus, get a FREE social media resource guide when you sign up for the social media audit service.

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Under 30 with a Business Idea? Apply Now

YMCA Youth Mean Business (YMB) offers financial, business development and mentorship support for up to 6 months as participants work to launch their business ideas. The program is free and you may be eligible for up to $3600 in financial support.

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Financial Support Provided By:

Western Economic Diversification Canada

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