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Hi <<First Name>>,
Happy Friday! Welcome to May's Viral Insight - here's our pick of the videos, campaigns and trends that have caught our attention this month:
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World Vision teams up with Don’t Panic to create video to highlight under-five child mortality and get people taking action for all children dying from preventable causes:
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Delta Airlines go 'Meme' crazy in new safety video
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With a whole host of internet stars, memes and trends, Delta Airlines have created 'Internetest Safety Video on the Internet'. Opening with Keyboard Cat, it features includes genuine instructions interspersed with memes including old favourites such as the Harlem Shake. In just a few days the video has racked up over five million views:
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Introducing the Lily Camera
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Taking selfies to the next level Lily is a flying camera drone that can be set to hold its position, hover in place and simply rotate to keep you in frame or you can have it circle around you instead:
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Channel 4 wants to you to meet Sally
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With a series of TV and print ads, a listing on eBay and a shopfront on London's Regent's Street, Channel 4 launched a mysterious brand Persona Synthetics, which appears to offer the chance for people to purchase a synthetic human to help out round the house. Although it turns out it was all for Channel 4's new TV show 'Humans'.
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Coca Cola Choose to Smile
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Forming part of their 'Choose Happiness' campaign Coca Cola have released a video that taps into what the internet loves most - baby videos. The video includes many internet baby stars and not surprisingly the video has received over six million views since launch.
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