WCCB-TV Favorite Client Newsletter - May 2015

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A Newsier "Edge" Snaps into Focus on Channel 18
By Mark Washburn, Charlotte Observer
April 21, 2015

After 13 years of pop chit-chat, “WCCB News Edge” is turning serious.

WCCB’s (Channel 18) magazine show that follows its 10 p.m. newscast has departed from its pop-culture roots to take on more serious topics. It’s a sign of maturity for the program born in 2002 with a hipster, bad-boy vibe and one ahead of its time in trying to lure younger audiences to local news. Read More...

Read more here: http://www.charlotteobserver.com/entertainment/tv/media-scene-blog/article19156479.html#storylink=cpy

WCCB Awarded for CW Affiliate Excellence
First station to win two awards in same year!

Winner-Fantastic Fall Launch
Winner-Social Media Superstar
Finalist-Spectacular Sales Staff
Finalist-Model Affiliate

May 13, 2015 - In keeping with tradition on the eve of The CW’s Upfront Presentation, The CW Network honored its most outstanding affiliates in front of a crowd of over 150 Owners and General Managers attending the network’s annual affiliate meeting and dinner at the Essex House in New York City.

“Tonight is a celebration with friends and colleagues of The CW’s most watched season since 2007-2008 with the success of The Flash and Jane The Virgin,” said Chris Brooks, Senior Vice President, Network Distribution. “The APEX Awards recognize our affiliates’ role in making this network a success at the local level. We have a remarkable partnership and this annual event showcases their support and best efforts in creating our combined success.”

The Affiliate Partner Excellence (APEX) Awards recognize the network’s top CW affiliates in six categories: Spectacular Sales Staff, Social Media Superstar, Impactful Idea Share, Fantastic Fall Launch, Model Affiliate – Stellar Stand-Alone and Model Affiliate – Dynamite Duopoly.

"The Get with Morgan Fogarty: Emily Maynard"

Emily Maynard rose to national fame as a bachelorette, known as much for her love stories as her breakups. Her personal life, every inch played out on screen for audiences to dissect, seemed anything but... Read More

"The Get with Morgan Fogarty: Samantha Busch"

Two and a half years ago, Samantha Busch and her race car driver husband Kyle Busch decided the time was right to start a family. They figured it would be easy: they're both young and healthy. But after about 12 months of negative pregnancy tests, the couple went to the doctor to see if something was wrong. Read More about Samantha Busch

May Sweeps Successes

"The Flash" ended its season with a swift 3.4 A18-49 rating which was enough to win the ratings race for the entire night against all prime shows in Charlotte airing May 19, beating WSOC's "The Bachelor" and WCNC's "The Voice". WCCB was also #1 in the country among LPM CW affiliates. For the A25-54 demo, "The Flash" was the second-most watched show in the time period with a 3.0 rating. (...and more highlights to come!)
Nielsen Live + SD.

Two Amazing Dads on Parenting

Any parent will tell you that when it comes to parenting... it's not an exact science. When you add in parenting boy versus girls, the chromosomes and responses make it even more challenging. Terrance and Derek went to the experts to discuss raising kids today and how to filter through the noise so you can have the best possible relationship with your kids. Read more of this three part series...

SEO Success - WCCB-TV News Stories Rank High on Page 1

WCCB is competing with national news outlets and the subject source websites on all the big headlines out of Charlotte. Numerous Google searches of national news stories are now consistently ranking WCCB on the first page. Not only is WCCB competing with national news outlets like CNN and TIME, but we also the only listing to have our station logo next to our story, due to our clever and consistent SEO strategy. Let our folks help you too with your SEO!

CW upfront: Smart schedule moves

The network is pairing like shows for better flow across five nights
By Toni Fitzgerald, Medialife Magazine

May 15, 2015

The CW is wrapping up a good season, its most-watched in seven years and one that produced the network’s most-watched show ever, “The Flash.”

This fall the network hopes to build on that by improving the flow of its schedule, matching up like shows on the same nights and saving one of the most anticipated new shows, a “Flash”-“Arrow” spinoff, for midseason to strengthen its scheduling there.

The CW upfront schedule for fall, released Thursday morning in advance of the network’s afternoon presentation, makes small tweaks to three nights, while keeping Tuesday and Wednesday the same.

The aim: Achieve more crossover viewing between shows.

It’s an approach that has worked well on Tuesdays, where the network has two comic book dramas, and Wednesdays, where it airs two dark dramas.

Plus, by moving “The Originals” to Thursday behind the show it was spun off of, “The Vampire Diaries,” the CW finally gets a worthy companion to one of its top shows.

The network’s schedule is remarkably steady. It has only one new show for fall, after renewing three new programs from this season. Read More...

Rating for the CW’s fall schedule: A-

The network has better flow between shows airing each night, and not much change to the schedule speaks to the CW’s confidence in its current shows and its focus on stability. Medialife.

The Lack of Margin in Our Lives:

Learning to Expect The Unexpected
by Paul White, Ph.D.

One of the most common maladies in the 21st century is living lives that feel stressed and chronically overwhelmed. We are busy, tired, and we feel stretched - there always seems to be more to do than we have time or energy.
When demands appear to be greater than our resources, the result in our lives is stress. We feel stressed in different areas of life: time, physical and emotional energy, relational demands and finances. Read More...

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WCCB Awarded for CW Affiliate Excellence First station to win two awards in same year!