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CEP Student Awards 2015
Part 1: Nottingham Trent & Derby Universities
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This year the Society will present 14 Student Awards across the UK to the Accredited courses at Nottingham Trent, Derby, Plymouth, Chelsea UAL and Sheffield Hallam Universities. In this article we will announce the first 7 winners who received their awards at their University Degree Shows in May. The remaining winners will be announced in the next issue of TheDesigner magazine.
Winners of the 2015 CSD Student Awards
Part 1
Nottingham Trent University
BA (Hons) Furniture & Product Design
The winner was Oliver Priest
The award was presented by John Benson MCSD, Co-founder and Design Director of Stocks Taylor Benson
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“Art and design has always been central to where I find inspiration and passion in life. Studying this subject has led me to travel all over the world and a particular favourite of mine is the United States. Having completed a one year work placement for a California based, global fashion retailer I have recently been offered a career at the same company beginning in September. The multi-disciplinary skill set I have been subjected to while studying Furniture and Product Design at NTU has prepared me to take on the vast variety of tasks which the creative industry requires, including: hand sketch development, three dimensional prototyping and computer aided design as well as the the ability to feel confident in my public speaking, and presentations to achieve an overall positive approach to any project work.
Throughout this journey of completing a degree I have strived to give to my work my whole hearted commitment. To anyone approaching the study of design, my advice would be to trust your instincts, push yourself outside your comfort zone and whatever it may be, go for it and know that no matter what happens you’ve given it your best effort.”
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Projects by Oliver Priest: ‘Shaker’ style hand crafted chair prototype constructed using both seasoned and green timber. Drawing upon traditional joining methods, this project sought to explore the difference in visual qualities that Ash and coppiced English Hazel have, to then capture in subtle details of design.
‘Swing’ Lamp is a modernist inspired floor standing, living space or office task light. The Frame is constructed using stainless steel and features a moveable aluminium ball and socket joint. This allows the light to be adjusted fluidly and will rest in balance wherever you place it.
BA (Hons) Graphic Design
The winner was Cairo Hamilton
The award was presented by Gareth Wyld MCSD, Graphic Designer and Consultant.
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“I have always wanted to pursue a creative subject and always liked the idea of being able to share emotions and communicate with different people from all walks of life through Art & Design; however, it was not until I finished my GCSEs that I knew for sure Graphic Design was the career path I would take. As a Graphic Designer my main strengths are idea generation and the ability to embody abstract concepts. I also pride myself in being a designer with a social conscience, I utilise resources effectively and always consider the impact my work has on the environment and the influence it can have on others in different social settings. After graduation I intend to move to London where I’ll be working at Waitrose HQ in Bracknell with their graphic team working on branding and packaging. Over my time at NTU the most valuable thing I’ve learnt is to always be yourself.”
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Project by Cairo Hamilton: ‘4Dinner’ advertising campaign and time search filter (winner of the RSA Student Award)
BA (Hons) Interior Architecture & Design
The winner was Michael McPheat
The award was presented by Cristina Reily MCSD, an NTU graduate and current Interior Designer at CPMG Architects.
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“Since my childhood I have always enjoyed drawing and making. Later on, it was an art foundation that truly fuelled my passion for sculpture, spatial installations and essentially my skill of thinking alternatively and conceptually. NTU has taught me to think for myself and to focus on my style as a designer. I always manipulated the brief, which ensured that my projects would stand out from the year group. Since completing my final year, I have secured a job as a junior designer at Dalziel + Pow Design Consultants in London. In the long run, I hope to study an MA in Architecture and one day hope to start my own practice.
For any aspiring designer, I would advise them to be open to inspiration from ANYTHING. Step away from stale design blogs and go outside and look at works of art or pieces of natural history. It’s these ideas that will set you apart from the people who stay indoors, tapping on their laptops. I would also advise to ask for criticism in your work – a lot of students suffer because they dislike hearing what could be improved in their project, resulting in a process that sees no peaks or troughs.”
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Projects by Michael McPheat: From the ‘Penrose Series’, this project was aimed at producing a visual that communicated a personal style. Works that are illusory and command the user to look further into a piece fascinate me. This hand drawn piece was inspired by the Penrose stair, or the ‘never-ending’ staircase, combined with my experiences travelling, communicated in a style similar to Denis Andernach; a big influence of mine.
The second visual is from my Final Major Project, where I developed a disused Victorian fort in Somerset into a chapel and body disposal facility. The visual displays the initial waiting room before the service. Rammed concrete walls extend from the existing masonry, echoing the sedimentary texture of the existing landscape; pools of sunlight flowing through the roof interventions, evoking a spiritual and calm atmosphere.
BA (Hons) Product Design
The winner was Josef Burnham
The award was presented by Andy Bell MCSD, Industrial Designer at Renfrew Group International
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“I have always been passionate about design, especially regarding the way in which designers can influence the world to make tasks easier and create opportunities. As a designer I feel I have developed both personal and academic skills during my time at NTU. My placement at DS Smith offered me a wealth of insight into packaging, which was a platform to build on for my project shown below. I believe the skills and knowledge I have acquired during my time at NTU can be used to develop my design career. I hope my final year projects will be further pursued and implemented within their industries. If I were to offer any advice to aspiring designers, it would be to understand the importance of user testing and following an organised design process.”
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Projects by Josef Burnham: ‘Enviro’ transforms the design process of the packaging industry. This project investigated the typical design path for packaging, identifying an opportunity for companies to design with pallet efficiency in mind. Changing the design process, to consider secondary packaging before primary packaging, results in colossal eco and logistical savings.
‘Loop’ is a revolutionary digital receipt system, designed to reduce the use of paper receipts whilst improving efficiency at the point of sale. This project encompassed the expertise of leading figures within the retail, food and leisure industries to ensure the product excels. The UK currently consumes 11 billion paper receipts per year, it’s time to change.
BA (Hons) Decorative Arts
The winner was Gemma Lodge
The award was presented by Anna Amin MCSD, Senior Interior Designer at CPMG Architects
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“My inspiration as a designer is to change the way we look at recycling through form and function. After graduation I intend to set up my own business as a sustainable glass designer / maker. Throughout my 3 years studying Decorative Arts I have gained the knowledge I will need to set up my own business. For those who are thinking of doing a design focused degree, it is hard work but very rewarding.”
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Projects by Gemma Lodge: ‘The Chandelier’ is made out bottles and with the use of LED Globes.‘The Hexagons’ are made out of jam jars and with the use of LED Strips.
BA (Hons) Textile Design
The winner was Nichola Woolmer
The award was presented by Michelle McGibbon MCSD, Design Development Director at Stocks Taylor Benson
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“My inspiration to draw and design has always come from my surrounding environment; as a child I loved to explore different techniques and processes through play and as an undergraduate through experimentation, capturing different textures and imagery across a variety of media. The design world has always fascinated me and I have constantly dreamed of being a part of it.
Whilst at NTU I have had the opportunity to grow both as a designer and as an adult. Confidence is key to creating a collection which is strong and successful and one of the most important lessons I have learned is create work that I am happy to present as my own. As a student I have had the privilege of working with some of the most inspiring tutors, who have encouraged me to think outside of the box, be creative and to thoroughly explore my chosen concept. After graduating this July, my aims are to keep developing my own collections as a designer; I want to develop my own identity within the design world by producing small collections for homeware and fashion, through freelancing and collaborations. I understand that this takes a lot of time, energy and money and I am keen to develop my industry knowledge further, I would love to find a job within a design company that would push me further as a designer.
My advice for future design students: do not give up! To make your dreams come true it requires a lot of hard work, time and energy but for something you love, that isn't too much to ask. Keep going, experiment, have fun, do the unexpected, it will take you on a far more exciting journey.”
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Projects by Nichola Woolmer: ‘Diffusion’ and ‘Transition’ these projects explored the concept of light travelling through its structural surroundings, creating a mark of light as it goes. The designs explore the density of line and texture combined with open space to create shadows and silhouettes.
University of Derby
BA (Hons) Interior Architecture + Venue Design BA(Hons)
The winner was Tomas Gurcinas
The award was presented by Anna Amin MCSD, Senior Interior Designer at CPMG Architects
“I have always been a visual person with an acute attention to detail. With 7 years of experience as a carpenter/joiner I learned the importance of simplicity and build-ability. This background in construction has influenced my designs - I look more closely at the core functionality and aesthetics. As a mature student at the University of Derby I found that sustainability has been a great inspiration to my work.
I have a creative and open minded attitude in everything I do and always enjoy a new challenge. During my studies I took on a one year placement in industry where I gained a lot of practical knowledge and improved my skills, which I strongly believe will help in my professional carrier. After a graduation I plan to continue this Professional Development and hope to run my own business providing architectural design services.
My words of advice to students just starting out, I encourage you to stay unique and follow your heart. Find what you love the most and put your whole soul into it. If you have not found it yet - keep looking don’t give up, do not live someone else’s dream.”
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Project by Tomas Gurcinas: Redevelopment of the Sadler's Square Conservation area in Derby City Centre.
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Do You Know Your COPYRIGHT From Your DESIGN RIGHT?
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The latest award within the CSD Course Endorsement Programme goes to the Intellectual Property Office (IPO) for its online training module IPTutor. The free online module takes just 40 minutes on average to complete but the knowledge gained will be invaluable to any practicing designer.
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IPTutor simplifies the complex issues surrounding IP into bite size chunks. The training can be undertaken on any device and once started you can complete it all at once or save your progress to continue later on the same device or any other of your choosing. IPTutor offers you flexibility in getting to grips with Intellectual Property Rights.
Having completed the training you are issued with a personalised certificate which you can add to your portfolio of achievements and CV to gain recognition from your employer or your clients.
The Society believes that IP is the currency of design and is committed to raising awareness of IPRs within its membership, design education and the wider design profession. Our continuing Observer Status at WIPO and our collaboration with the IPO emphasises this commitment.
Undertaking the IPTutor module is now embedded into the Society’s CPD programme for members and will be mandatory for those seeking Chartered Designer status. It is also now a requirement for staff and students of any CSD Accredited design course.
IPTutor will not only introduce you to the basics of IP, it will help you protect your IP and that of your employer and clients and will also give you invaluable information to help make sure you do not infringe the IP of others.
Start now and help protect your work.
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Influence your profession Become a CSD Assessor
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Are you still practicing design and have gained considerable experience in your particular field of design?
Can you tick all of the boxes demonstrating your own professional competence against the CSD Genetic Matrix™ Creativity, Professionalism, Skills and Knowledge?
Have you been a Member of Fellow of the Society for a while and wondered how you can get involved to make a difference to your Society and profession?
Do you think you can objectively and fairly evaluate the work of other designers?
If you are nodding your head whilst reading this then we want to hear from you.
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The Society is currently experiencing a surge in membership applications across all design disciplines and in order to maintain the rigor of our application process and cope with the increase, we are looking for members who are interested in assessing on any of the Society’s three accreditation programmes.
MEMBERSHIP
Every applicant for membership is assessed by their peers, whether in person or increasingly online.
Assessors are required to consider submitted documents and evaluate the competences the applicant is required to demonstrate in order to achieve membership.
Assessments are often carried out at the Society’s head office in London however the increasing demand for membership means that assessments are now being required in various regions around the UK.
Each assessment consists of reading advance copies of CVs and conducting a review which lasts 45 minutes. During the review the assessors are expected to interrogate the applicant’s portfolio to ensure they meet the high standards expected of members.
In addition to assessing members, the Society assesses applicants for Associate Membership who have not completed a CSD Accredited course which allows for automatic entry. Assessing for Associate Membership (Assoc.CSD) is a great way to start as an assessor and gain experience.
All new assessors go through a period of ‘on the job training’ starting with being invited to carry out online assessments in order that they can be assessed in this important task. They will progress to sit in on a few face-to-face assessments with two other assessors in order to gain experience.
Assessments normally last all day with 6-7 applicants but new assessors are only normally asked to allocate a half day at first.
Assessing is not easy, it requires commitment and empathy, but it is fun. And importantly it contributes to your own Continuing Professional Development (CPD), a requirement should you be applying to the Pathway for Chartered Designer.
THE REGISTER OF CHARTERED DESIGNERS
Those Members and Fellows who have several years of membership assessing may wish to be considered as assessors for the Register of Chartered Designers and in conducting the Professional Review stage of the Pathway.
Much of the Pathway is completed by the submission of various documents and statements but the Professional Review stage of applicants for Chartered Designer status focusses on the applicant’s professionalism and the manner in which they practice.
The Register will recognise membership of the Society as allowing exemption from certain elements of the Pathway but reserves the right to request any applicant to attend a Professional Review.
Assessors wishing to undertake Professional Reviews will undergo a one day intensive induction covering matters relating to Chartered Designer status and best practice in conducting reviews.
COURSE ENDORSEMENT PROGRAMME (CEP)
There are now 19 courses which have been successful in applying to the CEP and more that are currently in the process of applying. This is proving to be a hugely successful initiative in supporting design education and recruiting members, students, graduates and teaching staff.
The programme has been designed to support the delivery of design education in order to ensure graduates are prepared for beginning a career as a professional designer.
Being a member of a CEP panel in order to Accredit, Recognise or Validate a course carries enormous responsibility. Your participation is helping to shape design education and in turn the careers of all students who undertake the course.
Accreditation panels consist of four members representing the Society, education and practice who undertake a review of educational documentation, reports, submissions, staff CVs, resources and students work. In addition they visit the course to conduct confidential interview with staff, students, external examiners and alumni.
Once this has taken place reports are produced and a decision taken as whether to admit the course to the programme of not. If admitted the panel is charged with setting any Conditions and making any Recommendations they consider essential.
Members who participate in accreditation panels as practitioners must possess a sound contemporary knowledge of their field of design and those who participate as academics must have experience as lecturers (full or part time), external examiners or must have a sound knowledge of design education.
Members receive documentation relevant to their role on the panel which they are required to examine and make comment. They will then be invited attend the accreditation visit to the course, normally a full day, during which they will conduct interviews and examine resources.
Following this they will be asked to review the reports, decisions and requirements for granting any accreditation licence.
To date members have enjoyed participating in these panels so much that they have formed bonds with the courses and now regularly visit the students to set briefs, award prizes, give talks and hold workshops.
If you feel you could participate at this level and have a desire to invest some of your time and effort for the benefit of the next generation of designers, then please contact the Society.
All members who act as assessors are given guidance and in turn give feedback that has helped the Society deliver these great initiatives. And importantly, although we are unable to pay for your time, all expenses are covered.
Why not try it, get in touch.
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Phillip Young MCSD
Interior Designer
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Phillip works in the Hong Kong Studio for Dileonardo International, a renowned Architecture and Design firm. He joined the Society in 2010 to stay connected with UK designers and to keep in touch with UK design trends. He spoke to TheDesigner magazine about some of the challenges he has faced while working in both the UK and Asia.
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Phillip grew up in Hong Kong and after finishing his A-levels he entered into an internship that inspired him to pursue design as a career… “I went to work for my father’s friend who was an Architect. He specialized in interior design for hospitality, designing wonderful 5 star hotels, clubs and restaurants. The work was so complex and so detailed it was fascinating. During this work placement I had a first-hand view of the process of interior design; from analysing and creating spaces, to the construction details and working on a construction site... I was hooked!”
With this new found passion driving him, Phillip returned to the UK and went on to complete a diploma in Environmental Design, AA in Fine Arts and a BA in Interior Design in London. With these qualifications under his belt, he returned to Hong Kong to start his professional career as an interior designer.
Phillip is the current Regional Managing Director of Dileonardo International which has been working in Asia for the past 20 years. The company specialises in interior design for the hospitality industry and their projects include some spectacular hotels such as the St Regis Sanya China and the Sunrise Beijing Kempinski Hotel China which can be seen below.
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Sunrise Kempinski Hotel, Beijing China
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St. Regis Sanya Yalong Bay Resort, Sanya, China
Having lived and worked in the UK and Asia, Philip told TheDesigner magazine about the disparities that he has experienced in the design sector of these regions. “The biggest comparison is the speed at which things are done here in Asia. I have seen Hotels designed, built and opened with in 2 years (if it moves smoothly). China especially is well known for erecting buildings in super quick time. Developers invest in 24 hour construction teams and schedules and they are not shy in getting the best designers in the world to design their projects.”
However, working in Asia, Phillip has faced some challenges that the UK industry doesn’t experience. “Working in Asia (especially China) is so challenging, besides the sheer size of the country designers face complex legislation as projects must satisfy a a forever changing set of regulations whereby sometimes each City has a different set of regulations and laws.So whilst buildings are erected at great speed, the paperwork can hold up construction and double your construction time.”
Along his career path Philip has been fortunate to work for some interior design legends including Sir Terence Conran, David Hicks and Benoy Architects. TheDesigner asked Phillip to offer some words of advice to young graduates entering the interior design sector, in particular to those looking at working in the Far East.
“My advice is to be opened minded and understanding about the local culture and the method in which they work. If you do choose to work in Asia, embrace and respect this difference and learn from the local teams. Places like Shanghai and Beijing have some amazing spaces and buildings whose original designs would have seemed impossible. These are now immediately recognised as some of the world’s most iconic buildings and spaces.”
The Asian market is extremely competitive with such high standards Phillip provides some tips on applying for jobs as a new graduate and tells us what he would look for in a portfolio.
“Ensure when applying for job in the East that your work should show originality, excitement, design research, hand sketches and ideas. Anyone can produce great 3D renderings but it’s the thought process and how you got from A to Z is what we are interested in when looking at hiring young staff.”
The Asian building industry is fast paced and extremely diverse, this brings a variety of opportunities to experience different countries and cultures within one office.
“The building industry in Asia is as economic sensitive as most countries around the world but there is always a boom close by, currently we are seeing the Philippines going through a boom, so is Macau and of course China always has a steady stream of construction projects.”
Phillip’s priority for joining CSD was to stay connected with the UK market whilst working on an international scale, he told TheDesigner: “I joined the CSD in 2010. It is the most recognised professional design association in the industry. It shows a level of achievement in the profession. Living overseas and being a member of the CSD is a great tool that connects you with people back in the UK and what is trending in the market at the time.”
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Birthday Wishes...
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Happy Birthday Sir
The Society sends our Patron, His Royal Highness The Prince Philip Duke of Edinburgh very best birthday wishes for Wednesday 10th June.
Our Patron has significantly supported and promoted designers over many years since first presenting The Duke of Edinburgh’s Prize for Elegant Design on Monday 25 May 1959 at a reception held at the Design Centre in Haymarket London.
In May 1976 His Royal Highness kindly became Patron of the Society and has regularly attended the Minerva Dinner to award the Minerva Medal which he personally received in 9th October 2003 in recognition of his contribution to the design profession.
The Society wishes His Royal Highness well for many years to come.
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Design Business Survey
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On behalf of the design community, the Society carries out regular quarterly surveys to ascertain changes and trends in design business conditions. The surveys collect data from design businesses across a range of key indicators including anticipated growth, staffing levels, recruitment, turnover and business confidence.
As well as informing the design community, responses and data will be used to compile our regular design sector report to the Bank of England as well as informing various government organisations.
All responses remain confidential and in keeping with survey best practice. You can help to ensure the survey reflects your views by taking a few minutes to complete is at the link below.
Click here to participate.
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CSD reviews
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“All these, and a few other issues, too, face the branding activity over the next few decades. I am writing about it all now, because I won’t be here to see it and listen to people telling me how wrong I was” - Wally Olins
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Brand New: The Shape of Brands to Come
by Wally Olins CBE FCSD
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Brand New: The Shape of Brands to Come is published by Thames & Hudson. CSD members can buy the book at the special price of £13.95 (including UK mainland – overseas costs available on request) using the promotional code in the members’ area of the CSD website. Offer is subject to availability and runs until 31 December 2015.
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Wally Olins CBE FCSD (1930 – 2014) Olins was without doubt one of the world's most successful corporate identity and branding gurus; however, he was not a designer by background – the normal route into brand consultancy businesses – he did not study any kind of "creative" subjects, he was an Oxford history graduate recruited by an advertising agency in the 50s when London ad agencies recruited those kind of people as the ‘suits’.
Olins was a passionate about brands and corporate identity and has published many books since his first publication in 1978: The Corporate Personality: An Inquiry Into the Nature of Corporate Identity. His latest is Brand New. The Shape of Brands to Come.
Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyses the problems facing today's organisations, criticises corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding.
What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals?
Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media?
What, in fact, do customers want? Do we want it cheap? Do we want it authentic? Do we want it, whatever it is, to come from ‘somewhere’ – place branding again? Do we want it all at the same time? Or do we just keep changing our minds on alternate Thursdays? What about sustainability, going green, global warming, the environment, and so on?
Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?
If, on the other hand, globalization is taking over and the world is becoming increasingly homogenous, how is it that nation, region and city branding have become so important?
As Olins wrote: “All these, and a few other issues, too, face the branding activity over the next few decades. I am writing about it all now, because I won’t be here to see it and listen to people telling me how wrong I was”. No one interested in marketing, business, or contemporary culture will want to be without this book which includes 25 illustrations in black-and-white.
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CSD Offers & Events
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OFFERS
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NEW DESIGNERS
Part 1: 24-27th June, Part 2: 1-4th July
New Designers this year celebrates 30 years at the Business Design Centre, London #ND30years. Every year over 3,000 of the most promising graduate talents from Britain’s leading design courses exhibit, presenting an unmissable opportunity to buy new products, be inspired and discover new design talent to commission or recruit. Chartered Society of Designers’ members can purchase advance day tickets for a special discounted rate. Find your code in the members' area.
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EVENTS
Derby University: The Big Show
30th May – 13th June, Markeaton street & Britannia Mill
The Big Show Public Exhibition showcases the very best in young and emerging creative innovation across the strata of art and engineering education. Visitors are able to immerse themselves in a feast of visual art, design, textiles, photography, creative expressive therapies, architecture and engineering. The exhibition includes CSD Accredited course BA(Hons) Interior Architecture and Venue Design.
Imagine festival
11th – 12th June, The Pinnacle Milton Keynes, MK9 1BP
The Imagine festival brings together osme of the best minds working in technology and transport to explore new ideas and help drive innovation in many sectors. The themes in this year’s festival include: autonomous vehicles, big data, customer experience and air travel.
Sheffield Hallam University Degree Show
13th – 26th June, Sheffield Hallam University City Campus
Organised by the students, the degree show includes 20 disciplines showcasing talented artists, makers and designers. The show attracts the attention of leading national figures in the creative industries and art lovers from across the region. The exhibition includes students from CSD Accredited courses in graphics, interiors, product and fashion design.
London Technology Week
15th-21st June, ExCel London
A week of face-to-face events celebrating London’s global position as a hotbed of tech innovation, business successes, entrepreneurship and creative talent. Events range from large international conferences, to intimate workshops, investor meetings, pitching competitions and hackathons covering a huge variety of topics.
London Build 2015
18th – 19th June, The O2 London
The leading construction expo for London and the South East with over 200 exhibiots and industry professionals. The exhibition includes CPD accredited conferences and training workshops with more than 50 tip level speakers from RIBA, Crossrail, RICS and more…
Chelsea UAL Degree Show
19th – 27th June, Chelsea College of Arts
Catch the 'up and coming' artists and designers of tomorrow at the Chelsea College of Arts Undergraduate Summer Show, featuring work by graduating students from art and design courses. The showcase includes students from the CSD Recognised course FdA Interior Design.
Free Range: Interior Design & Architecture Week
6-13th July, Old Truman Brewery London
Free Range is an Old Truman Brewery special project set up by Tamsin O'Hanlon to provide new creative graduates with the opportunity to showcase their work on an international level. Since its inception in 2001, Free Range has become the number one platform and launch pad for the next crop of creatives to showcase their work to both public and industry. The interiors showcase includes students from Nottingham Trent University CSD Accredited course BA (Hons) Interior Architecture & Design.
London Textile Fair
15th – 16th July, Business Design Centre London
The London Textile Fair is the UK’s premier platform for fashion fabrics and clothing accessories. TLTF provides manufacturers and their agents with the opportunity to showcase their products to the most influential buyers and designers on the UK fashion scene.
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