PINS Social Media Pilot
The full report on the PINs Social Media Pilot is now available on the KHUB. We would like to extend the invitation to other councils to participate in this Pilot, so if your council wishes to be engaged, please contact the PINs Project Team.
Search Engine Optimisation
The latest SEO Report for tellmescotland revealed that from 1 October 2014 to 31 March 2015 172,096 pages were viewed. The 12 month year-on-year figures show a 35 % increase in Visits (from 58,488 to 89,420) and a 52.24% increase in Unique Visitors (from 42,117 to 64,120). Pageviews were up by 22 % (from 288,802 to 353,528) and 67% of the visitors are New Visitors. Mobile traffic continues to grow with mobile device usage sitting at 45%.
Social Media Traffic
Overall social media provided 3.62% of all traffic with Facebook accounting for 70% (1,120 visits) of Social media traffic and Twitter providing 27% (432).
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