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Good morning and welcome to this week’s TCC Weekly – your guide to what we’re reading.

This week we stare down humanity’s dark atavistic impulses, we learn what Noel Edmonds can teach us about behavioural economics, and we ask whether shy Tories are finally going to stop hiding their light under a bushel. Mostly important of all, however, we bring you exclusive coverage from the year’s most eagerly awaited event in the behavioural economist’s calendar, Nudgestock.

And if all that psycho-social analysis is getting you down, then head on up the wooden hill to Charlie’s Attic for a taste of the truly puerile.

David Evans
Director

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Here’s what you can expect this week:
  • Behaviour Change ~ Do humans really have an innate propensity to act violently?
  • Polls, Policies and Politics ~ Are shy Tories coming out of their shell?
  • Health Hub ~ Find out about Sweden’s new scheme to encourage people to give blood
  • Values Lab ~ How important is morality in Britain today?
  • Charlie’s Attic ~ The best advert of the ‘90s plus the racoon meme going viral

The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC

In 2013, the Office for National Statistics and the Barrett Value Centre released a wide-ranging report on the state of values in the UK. Among other findings, the report found high levels (59 per cent) of “cultural entropy”, which signifies low levels of trust and cohesion within communities.
However, the report also found that UK citizens value “meaningful, close relationships and operate with a strong sense of integrity. Top personal values included caring, family, honesty, humour and fun, friendship, fairness and compassion, as well as independence, respect and trust.” Below is a snapshot of the latest Value Modes data, to understand the way in which our different groups see the role of government in protecting moral values.
 
Sentiment Pioneer Prospector Settler
Agree or strongly agree that the government should do more to protect morality in society  18%  29%  28%
 
The findings show that Prospectors and Settlers are similarly inclined to believe the government should do more to protect morality, while Pioneers tend to be less concerned. Of course, the data can be interpreted in different ways: is it that Pioneers are less concerned about moral values, that they are more optimistic about the state of public morality, or that they do not see protection of morals as part of the government’s role?

And finally, Charlie’s Attic, TCC Weekly’s perennial overflow car park:      


Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
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