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18 June 2015
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Australian Effie Awards finalists announced
Congratulations to the 84 finalists from 36 agencies who have made it through to round two judging for the 2015 Australian Effie Awards. Finalists now compete for effectiveness awards across 19 categories, assessed by 48 senior marketers, consultants and researchers.
MORE | Finalists list
What's next in social media?
Keeping pace with the latest in social, we hear from Tom Williamson, Head of Social Media at KWP!, on four important focus areas for today's social strategists. MORE For those based in Adelaide, Tom will be leading AdSchool's Social Media Strategy Workshop on 16th and 23rd July.
Graduate diaries: in the thick of it
Our grads are approaching the halfway mark on The Comms Council graduate scheme. Documenting their journey, five of this year's intake from Clemenger BBDO, Sapient Nitro and Leo Burnett share their fourth diary entry, revealing the challenges and highlights so far. MORE
IPA reveals trends in 'feminist' advertising
Campaigns with a feminist message have captured media headlines and a series of awards. Effectiveness Editor for the Institute of Practitioners in Advertising (IPA), Carlos Grande, looks at some of the approaches taken by brands in this area. MORE
Trade promotions update: Victoria removes requirement for Permits
APMA members will be delighted to know that for all trade promotion lotteries commencing in Victoria after 21 June 2015, there will no longerbe a requirement for a trade promotion lottery permit, even if the value of prize(s) exceed $5,000 in total. Please note, there will still be laws governing the conduct of trade promotion lotteries in VIC, but will be treated the same as QLD, WA, and TAS. If you require any further information, please contact Anisimodd's James Barker: james.barker@anisimoff.com.au / 02 9460 6611.
Former Samsung CMO on what makes a great PR agency
Arno Lenior, former Samsung CMO, joined the PRC last week for a Client Advisory Q&A led by Edelman COO Matthew Gain. Advising members on what makes a great PR agency, Lenior stressed the need to build strong relationships, knowing the business better than the CMO does, the importance of awards and keeping internal stakeholders close. MORE
From human brands to enlightened brands
We've all seen how brands have adapted to reveal their human side, but now consumers expect more. In 2016, the trend is moving from human to enlightened, as brands focus on how they can act to improve the lives of individuals and the wider world. MORE
AMG Mid-Year Drinks - Melbourne
Date: Thursday 1st July, 2015
Time: 6:30pm – 9:30pm
Venue: Prahran Hotel, 82 High Street Windsor

No need to register, just show up!
Build your career with the Institute of Practitioners in Advertising
The Communications Council now offers internationally certified online and experiential IPA courses in Australia, catering for the different stages in your career path. Now enrolling for:

IPA Client Service (experiential)
SYD: 13 - 15 September BOOK
MEL: 20 - 22 September BOOK

IPA Foundation Certificate (online)
Exam: 3 July 2015 BOOK

See all courses for 2015
Up-skill with AdSchool
Courses and workshops are now accepting enrollments across Australia.

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