Corporate Innovation Reading List
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June 26, 2015
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This week we have a couple of articles that can help you find the right audience and build support when implementing new approaches to innovation. And a little reminder from John Maeda why good design will always matter...
About this digest: We're all trying to figure this stuff out. Consider us another resource because corporate innovation is lonely but you're not alone. We'll search the globe for the latest triumphs, failures and emerging methods being used to build the next era of resilient corporations - anything from building new internal methods, partnering with startups, using entrepreneurship to drive culture, corporate venturing and many topics yet to be named as this field evolves.
If you have feedback or tips on articles to include in future editions, email me at cariedavis@startupdigest.com.
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John Maeda
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WSJ
Did you know...five U.S.-based startups co-founded by designers have raised more than $2.75 billion?
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Mark Suster
Just as true in a corporate setting with respect to launching new products and activating intrapreneurs.
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Dan Martell
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Medium
This is a great strategy when building a new innovation capability, too! Find early adopters through content then events.
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