Copy

With things truly hotting up, we look at the psychology behind selfies, cat videos and emojis. Meanwhile, the autopsists turn their well-sharpened scalpels away from Labour and onto the Lib Dems. And we find out how nudge technology could help you avoid the five most dreaded words in the English language: “Unexpected item in bagging area”.

Of course, no special edition would be complete without a Guardian live blog of the weather. But if things are getting a little too warm for your liking, then head on up that ladder to seek shade and refuge amid the psychosocial refuse in Charlie’s Attic.

David Evans
Director

View this email in your browser


Here’s what you can expect this week:
  • Behaviour Change ~ We explain the psychology of selfies, cat videos and emojis
  • Polls, Policies and Politics ~ Find out which of the Labour candidates Tories say is too hot to handle
  • Health Hub ~ The new “heat wave killer” – and how to avoid it
  • Values Lab ~ Take a look at our heat map of...well, heat
  • Charlie’s Attic ~ More click bait - how Britain’s animals are keeping cool

 
The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC
 
Everyone likes hot weather don't they? Well, almost. Our sizzling heat map shows how much the respective Values groups like to have the sun on their skin. It shows that more individualistic Prospectors are the most likely to enjoy the rays on their skin, with Pioneers and Settlers at the more collectivist end of the spectrum marginally bigger fans of the shade.

Meanwhile, have a look at Claire Lehmann’s important reminder about the need to avoid the dangerous game of identity politics

 

And finally, escape the sun, put down your parasol, and head up to Charlie's Attic for a little time in the shade:


Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
View this email in your browser
Facebook
Facebook
Twitter
Twitter
Website
Website
Copyright © 2015 The Campaign Company, All rights reserved.


unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp