SABMiller's acquisition of Meantime sees them enter the craft brewing market with a big splash.
It is clear to see that 'craft' beers are here to stay and have been accepted by consumers as part of the mainstream of beers.
The next 12 months will be a very interesting time for the beer sector as we will see how the larger breweries fare against the increased level of competition.
Our MD Mike is next in the hot seat. He tells us about his past experiences in the FMCG industry and questions the impact of craft beers on the market.