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Posted by Austin on Jul 2, 2015

Fourth of July Email Marketing Tips

July 4th is just around the corner. If you’re an American, this means you’ll likely spend the weekend gripping a cold beverage in one hand and a small explosive (or 50) in the other. And if you’re an American email marketer, this means…well, it depends. Here at MailChimp, we’re big fans of only sending email when you ...
Posted by Kate on Jun 30, 2015

Voice and Tone for Email

At MailChimp, we think a lot about the way we communicate with our customers. Our Voice and Tone guide helps MailChimp employees write in a consistent voice, but adapt their tone based on the situation. Since we made that guide public a few years back, we’ve gotten a lot of questions from customers about what kind of voice and ...
Posted by Austin on Jun 25, 2015

Using MailChimp for Internal Newsletters

Most people think of MailChimp as a way to connect with fans and customers in order to promote their brand or business—in other words, to sell stuff. And while that’s definitely the most common use, there are other useful ways to send email that don’t relate directly to your bottom line. In particular, internal newsletters are a great ...
Posted by Kate on Jun 23, 2015

6 Ways to Repurpose Your Content

MailChimp is partnering with Facebook on their Boost Your Business tour, and I got to meet hundreds of small business owners at the last event in San Diego. I asked them about their challenges, and the most common response I heard was this: “I have a million things to do. I don’t have time to create new ...
Posted by Palmer on Jun 17, 2015

How We Use Facebook Custom Audiences for Our Marketing

Back in 2013, Ben wrote about Facebook’s Custom Audiences feature and how seamlessly it can integrate with MailChimp accounts. A lot has happened since the tool launched—at MailChimp, and probably at your business too. So if you missed the integration when it was new, or if you’re one of the few million new users we’ve added ...
Posted by Austin on Jun 16, 2015

A Few Last Minute Father’s Day Email Inspirations

Father’s Day is this weekend, and if you’re like me, you’re still figuring out what to do for your dad. It would be easy enough to grab a cheesy tie and some whiskey stones, but I’m looking for a gift that’s funny, meaningful, and memorable. If you’re a small business owner, you might be having similar thoughts about ...
Posted by Tom on Jun 10, 2015

Visualizing Your MailChimp Data With Microsoft’s Power BI

Recently, Microsoft approached us about integrating with their Power BI analytics platform. We’re excited to announce our new partnership with them, especially because of what it means for our customers. Now, when MailChimp users connect their accounts with Power BI, they can visualize their email data in ways they haven’t before. And that means bringing it to life with interactive dashboards ...
Posted by Kate on Jun 9, 2015

Are Trendy Subject Lines Right for Your Business?

It’s that time of year again, when retailers remind you to buy gifts for “dads and grads.” Ah, seems like just yesterday we were “falling into great savings.” As usual this spring, I started seeing "dads and grads" popping up in my inbox. I’m interested in random copywriting trends, and Father’s Day is right around the corner, so I asked ...
Posted by Austin on Jun 4, 2015

How an Email Newsletter Launched a Designer’s Career

A few years ago, designer and illustrator Maria Fabrizio was struggling to find her purpose. She’d always been artistic and had earned a BFA at the University of South Carolina and an MFA at Virginia Commonwealth University, then started her own studio. But she was feeling stuck. Then the pope resigned and everything changed. “I ...
Posted by Christy on Jun 3, 2015

Empower Your Small Business (and Save Money) With MailChimp Experts

We love supporting our small business users and empowering them to succeed. Sometimes it’s as easy as cheering from the sidelines. Other times, folks need a little more help. So back in 2010 we launched the Expert Discount Program. How does it work? Simple: If you need help with account setup, template design, testing, email marketing ...

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