FOLD of the WEEK #302

Amazing Sliding Dimensional Mailer

Get ready to be "Wow-ed" this week! Our featured format is an engaging design that leverages the power of digital printing. Designed and produced by NEXT/GLS of Minneapolis for client, HP, this dimensional oversized mailer has a surprise inside. Using a clever two-way pull mechanism, the piece invites you to reveal compelling messages on both sides. The pull also engages a dimensional movement in the center. One side of the mailer reveals a toner-based copy shop scenario, and the other side displays some of the creative opportunities of the HP Indigo 10000 Digital Press, with white ink and pops of color on black paper, variable data, and personalized URLs to boot. It's dramatic, dimensional and truly impactful. A must-see.
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FOLD of the WEEK #302 Project Credits & Specs
Folding Style: Dimensional Sliding Mailer
Concept and Design: NEXT, Minneapolis, MN
Print Production: GLS Companies
Paper: GPA 18pt C2S Ultra Digital Board,
GPA 100lb Midnight Black Cover
Client: HP
Flat Size: 13" x 19.5"
Finished Size: 13" x 6.25"
Finishing: Die-Cut, Score, Hand Fold and Tape, Shrink Wrap
Production Notes: Printed 1,500 on HP Indigo 10000 Digital Press, PURLs, Variable Data, HP Digital White ElectroInk
Budget Rating: Moderate - High

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