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Service Moment of the Week
I've previously criticised Starbucks for having good intentions, and good ideas, whilst not always giving its Teams the support they need to fulfil them. You can read more here. A case in point is the (in-)famous use of Customers' names. It may be a good idea to personalise each transaction, yet it falls down if a name is spelled (and maybe pronounced) incorrectly. This week, however, Rosemary in Starbucks in Sainsbury's, Canterbury, showed how it should be done. As it happened, I was the only Customer at the counter and Rosemary was the only barista. So at first, having ordered a flat white, I was surprised to be asked my name, as Rosemary was going to make it for me.
As she did so, however, she said "So are you having a good day so far Stephen?" - following which we had a short, pleasant, natural conversation during which she used my name at least twice more.
For applying company policy in a natural, humanising way, and thus delivering a genuinely personalised experience, my flat white delivered by Rosemary is my Service Moment of the Week.
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