Marketing Technology Reading List
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July 31, 2015
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Hey everyone, thanks for a great first week! We're at 141 subscribers and growing! I hope you enjoy this second edition and please, reach out if you'd like to help with choosing articles, I'd love to collaborate.
Hope you enjoyed last week's Growthverse visualization, this week I have 7 of my favorite picks from ProductHunt from the last few days for you to check out. I put them together on a board here. There are tools from B2B lead gen to beta invite amplification/gamification; let me know if these ProductHunt boards work for you!
I'm headed to Malaysia for the Techstars Community Leader Summit, so I may miss a week or two, but I promise to have an extra big digest on my return. If you want to help me while I am gone, just ping me.
Until next week!
Mitchell
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Global Startup Battle is back for 2015!
 Global Startup Battle 2015 is happening Nov 13-23! Host a Startup Weekend and add your city to the world’s largest startup competition with over 30,000 entrepreneurs, mentors, and judges: globalstartupbattle.co.
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Mary Wallace
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Marketing Land
Couldn't agree more! "From where I sit, the technical aspects of marketing (martech, automation, big data) are just as cool as the creative aspects (content development, campaign design, layout for an advertisement). Together they create, find, uncover and convert leads."
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Chris Le May
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Marketing Magazine
"Many marketers have now become au fait with leveraging data from all kinds of channels, be it from CRM databases, market research or data from real-time advertising [...] with this comes the responsibility of knowing how to activate these new opportunities to shape the marketing and business strategy."
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Jake Athey
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Martech Advisor
"86 percent of B2B marketers and 77 percent of B2C marketers use content marketing, and 70 percent of marketers are producing more content now than they did a year ago. "
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Rohit Roy
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Martech Advisor
"Content marketers often do not receive the credit they deserve and their impact on revenue is usually undervalued. This is because they are unable to accurately measure the revenue generated by content marketing."
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Dr. Kevin W. Tharp
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Chiefmartec.com
"The focus of this article is on the core competencies, how to map them, and establishing a framework that will adapt as the core competencies change. The article then looks at changes in the way people learn about marketing technology competencies, the challenges of teaching such rapidly changing areas, and the role of industry in helping students to learn the field of marketing technology.
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Jeremie Moritz
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Chiefmartec.com
"When you see 15 year-old bloggers who use MailChimp segmentation and automation tools and get top-notch SEO rankings thanks to WordPress plugins, you start to question the way marketing and IT are divided."
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Michael Sharkey
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Entrepreneur.com
"Unbundled is the new bundled. Every industry has their defining ecosystem player -- except marketing. "
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Andrew Birmingham
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LinkedIn
"Consumer behavior has shifted - there is not a single path anymore or even a single device. Consumers are using multiple devices and the customer journey is more nuanced."
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