Copy

At TCC we specialise in social research and behaviour change. This is your guide to what we’ve been reading.

Good afternoon and welcome to the TCC Weekly.

With the approach of August, famously the least busy month in politics (most years, anyway), we thought we’d kick back and bring you the Silly Season edition. We’ve got superstitious pigeons, guides to the threat of sharks and seagulls, and the health risks of eating Doritos.
 
And of course, be sure to head on up to Charlie’s Attic, where Silly Season lasts from January to December.

Also this week we give our readers the opportunity to let us know whether TCC Weekly should go on a slimming programme, or rather add on some weight. Please vote in our poll!
 
David Evans
Director

View this email in your browser
Tell us what you think!
 
TCC Weekly is:
  1. Too long
  2. Just perfect
  3. Too short
  4. Size doesn't matter


Here’s what you can expect this week:
  • Behaviour Change ~ The woes of overconfidence and the superstitions of pigeons
  • Polls, Policies and Politics ~ Is Labour destined for the Premiership or League One?
  • Health Hub ~ Seagulls, sharks and … spicy crisps: the health scares sweeping the nation
  • Values Lab ~ Which values group is most excluded by the Westminster bubble?
  • Charlie’s Attic ~ Drunk squirrels, giant dogs and the best social media blunders by British politicians

The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC. In order to understand the things that motivate people, the model divides the population into Pioneers (inner-directed, liberal, ethics-driven), Prospectors (esteem-driven, individualistic, aspirational) and Settlers (resource-driven, socially conservative, pessimistic).

As we’ve noted, it’s now approaching silly season, when whales lost in the Thames and Daily Express stories about killer hornets are liable to become front page news. It’s the time when, for politicos, getting the message out there is harder than ever, as almost no one’s paying attention. Pity the poor Labour candidates!
 
The below chart shows the latest data for who – outside the Westminster bubble – keeps their finger on the political pulse.
 
“I follow what’s going on most of the time when it comes to…” Pioneer Prospector Settler
Local Government 8% 10% 6%
National Government 18% 18% 13%
 
The figures show that Settlers are the least likely to follow local or national politics, which might be expected. However, the attentiveness of Prospectors, who level peg with socially conscious Pioneers on Whitehall’s goings on, and outflank them on awareness of local government, is a surprise. Perhaps it shows that, for aspirational Prospectors, being seen to have a finger on the political pulse is an important part of how they perceive themselves.

And finally this week, peruse Charlie’s Attic, the nudge industry’s answer to “hippy crack”:


Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
View this email in your browser
Facebook
Facebook
Twitter
Twitter
Website
Website
Copyright © 2015 The Campaign Company, All rights reserved.


unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp