At TCC we specialise in social research and behaviour change. This is your guide to what we’ve been reading.
Good afternoon and welcome to the TCC Weekly.
With the approach of August, famously the least busy month in politics (most years, anyway), we thought we’d kick back and bring you the Silly Season edition. We’ve got superstitious pigeons, guides to the threat of sharks and seagulls, and the health risks of eating Doritos.
And of course, be sure to head on up to Charlie’s Attic, where Silly Season lasts from January to December.
Also this week we give our readers the opportunity to let us know whether TCC Weekly should go on a slimming programme, or rather add on some weight. Please vote in our poll!
Behaviour Change ~ The woes of overconfidence and the superstitions of pigeons
Polls, Policies and Politics ~ Is Labour destined for the Premiership or League One?
Health Hub ~ Seagulls, sharks and … spicy crisps: the health scares sweeping the nation
Values Lab ~ Which values group is most excluded by the Westminster bubble?
Charlie’s Attic ~ Drunk squirrels, giant dogs and the best social media blunders by British politicians
Writing for the Guardian, David Shariatmadari has produced a profile of Nobel laureate Daniel Kahneman, whose number one enemy is overconfidence. But if underconfidence is the issue then here are three ways to say that most difficult of words. No, not antidisestablishmentarianism, but in fact… “no”.
And in the wake of Nudgestock, Daniel Bennett takes a look back at some of the successes of behavioural economics. Plus the Behavioural Insights Team release an update based on two years of hard work. On the topic of nudging people into doing things, the Guardian has set this challenge for readers: if you were the nation’s family planning tsar, what (humane) policy would you invent to increase the ratio of girls to boys?
And take a look at this extra credit exam question set by a professor with twin proclivities for social psychology and acts of pure evil. And then read his defence.
With Shy Toryism sweeping the nation, getting people to be honest about their voting intentions can be as difficult as getting people to fess up to viewing internet pornography. Now researchers have found a way of doing both.
And finally, next time someone tells you that pigeons aren’t superstitious, you can direct them towards this podcast from the British Psychological Society.
However, it wasn’t just a bad election for Labour, the Lib Dems and psephology – now Returning Officers, too, have been criticised for widespread failure.
This week the Guardian, for whom no question is too small, asks why do babies cry?
According the Royal Society for Public Health, people’s access to services such as weight management and smoking cessation have been severely restricted – with disastrous effects for public wellbeing.
The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC. In order to understand the things that motivate people, the model divides the population into Pioneers (inner-directed, liberal, ethics-driven), Prospectors (esteem-driven, individualistic, aspirational) and Settlers (resource-driven, socially conservative, pessimistic).
As we’ve noted, it’s now approaching silly season, when whales lost in the Thames and Daily Express stories about killer hornets are liable to become front page news. It’s the time when, for politicos, getting the message out there is harder than ever, as almost no one’s paying attention. Pity the poor Labour candidates!
The below chart shows the latest data for who – outside the Westminster bubble – keeps their finger on the political pulse.
“I follow what’s going on most of the time when it comes to…”
Pioneer
Prospector
Settler
Local Government
8%
10%
6%
National Government
18%
18%
13%
The figures show that Settlers are the least likely to follow local or national politics, which might be expected. However, the attentiveness of Prospectors, who level peg with socially conscious Pioneers on Whitehall’s goings on, and outflank them on awareness of local government, is a surprise. Perhaps it shows that, for aspirational Prospectors, being seen to have a finger on the political pulse is an important part of how they perceive themselves.
And finally this week, peruse Charlie’s Attic, the nudge industry’s answer to “hippy crack”: