Video creation tools, Google Panda update, RFID, Meerkat for business, What we watch on mobile
11 video creation tools
We know that video content is exploding across the web as businesses use it for everything from explainers to Q&A. The good news is you don't need a media studio and a massive budget to create compelling video content any more. Check out these 11 tools to help you create great vids for free or cheap.
Yes folks, Google released Panda 4.2 on 17 July. But at the time of writing, nobody seems to know exactly how it's impacting sites. If your SEO rankings have suddenly shifted, that's probably why. Stay tuned for more analysis in future emails (plus, I get to look at lots more images of cute pandas when choosing one so it will definitely be in a future eNews. So glad they called it Panda and not, e.g., Lizard...)
Using RFID for customer insights
Do you attend trade shows to market your business? Do you hold large events or corporate functions? Do you have retail outlets? If so, RFID tracking can give you some amazing insights into your market's interests and behaviours. Check out how it works and why you should think about it for the future.
Is there a place for live streaming video in your marketing mix? Here are 9 ways that businesses can use Meerkat for branding, sales and promotions, plus some tips and tricks.
