Copy
August 2015
View this email in your browser
Message from Gail
                We are frequently asked by clients if a particular story is newsworthy.  Can we get this covered?  Who will pick it up?  Can we get on TV?

                And often we find ourselves in the position of explaining why certain stories just aren’t going to get covered by the media, which is often frustrating to the client. 

                Just the other day, we had a long-time broadcast news veteran, Jack Trammell with VNR1, come to our office for a “lunch and learn” with our staff.  And Jack gave us a list of “The Five Enduring Commandments of News,” which are just as relevant today as they were many years ago.  As a former journalist myself, I heartily agree with all five of these, and I wanted to share them with you.
  1.  Topicality.  Is the story relevant to what is going on in the world at this moment?  Is it something that large numbers of viewers or readers will be interested in?  For example, a company doing research on a cure for Ebola would have become instantly topical last year during the outbreak in the U.S.
  2. Timeliness.  The story must be “happening right now” or “tomorrow.”  The news media hates “yesterday.” With the continued rise of digital and social media, even "earlier today" may not qualify as newsworthy anymore. 
  3. Localization.  The news must be local and of interest to the LOCAL market.  A newspaper or TV station in Dallas is not going to cover an event in New York, and vice versa.
  4. Humanization.  You must have a human element to make a good story.  Maybe you’re opening a new factory, and that factory will employ a woman who has been supporting her three children on welfare for years.  That humanizes an otherwise dull story about a factory opening.
  5. Visuality.  You need a visual element, or better yet, multi-media elements, to really get the attention of a reporter.  This goes without saying for television, but even radio and print require visual elements that can be included on their digital platforms.  Provide this in a release and you have a much better chance of getting a story.
Jack’s company, VNR1, specializes in watching the news media and understanding how, when and why to distribute news releases.  And he had one more important observation:  the traditional, text-only news release is dead.  Releases must have some multi-media elements to escape the “delete” button.  Good advice for all of us.
Gail Cooksey
Message from Gail
In case you missed it...
Gail Cooksey was recently featured in D CEO magazine's "My Passion" section. Besides running a successful strategic communications firm, many people don't know about her love for painting. Here's a link to Gail Cooksey's feature in D CEO magazine! 

Also, Cooksey was named as one of North Texas' top 100 women-owned businesses by the Dallas Business Journal! Cooksey came in at #83, and we couldn't be more proud to be a part of such an incredible group of women-owned companies. 
Cooksey Helps Open Facebook Data Center
As part of our relationship with Hillwood, AllianceTexas and the Fort Worth Chamber, Cooksey was proud to be a part of the announcement of the opening of Facebook’s new data center in Fort Worth. The billion dollar center will bring more than 40 jobs and is expected to have a massive economic impact. Facebook’s Thomas J. Furlong was joined by Governor Greg Abbott, State Rep. Charlie Geren, Fort Worth Mayor Betsy Price, Hillwood’s Ross Perot, Jr. and many others at the groundbreaking ceremony on July 7.

The center is the fourth in the Hillwood-owned data center campus, which includes centers for Blue Cross Blue Shield, AIG and Citigroup. The collection will bring more jobs, investments and companies to Fort Worth, which, as Fort Worth Mayor Betsy Price said, puts “[the city] in an enviable position to attract global leaders like Facebook.” Fort Worth was one of 220 cities initially considered for the project. The list was eventually narrowed to 20 cities, and then again to just four – including sites in Austin and Richardson. Though the vetting process took a full year to go through, the pay-out will be significant.


“Facebook is one of the great high-tech companies of the 21st century,” Hillwood founder Ross Perot, Jr. said. “The fact that we were able to go through the Facebook process, which is very rigorous and very professional, and come out on top, shows the world that this is where you want big data centers to be. Data centers are the new steel factories … they’re the engine rooms of high-tech companies."

Cooksey was retained by Vaquero Midstream to oversee brand visibility and public relations. 
Tyler Bailey Promoted to Account Executive

Tyler Bailey has been promoted to Account Executive. He joined Cooksey Communications in 2014 as an intern, then as Account Coordinator. He provides account management support for a variety of clients, including both public and private sector, as well as works on business development initiatives.

Bailey is a proud graduate of Oklahoma State University, where he obtained his Bachelor of Science degree in Strategic Communications and was on the President's Honor Roll.
Administrative Changes at Cooksey
It has been a summer of change here at Cooksey. After more than 17 years, Robin Petree has retired from her role as office/business manager. We wish Robin the best of luck in retirement, and look forward to hearing about her travels and adventures! 

Pat Austin has been promoted as the new business/finance manager for Cooksey. Pat is responsible for all financials relating to Cooksey. She processes invoices, handles payroll and benefits and helps to assist in the day-to-day operation of the firm. She understands the company’s culture and business philosophy and will continue to help ensure that day-to-day activities and employees are aligned with company goals. She has extensive experience as an executive assistant and office manager, and is passionate about quality and customer satisfaction. Her analytical, articulate and diligent personality is a perfect fit for her new role. Pat has worked with Cooksey for seven years. 

Michelle Godfrey has joined the Cooksey team as executive assistant. Prior to joining Cooksey, Michelle served as the administrative assistant to the principal of a middle school in Carroll ISD, where she worked for 13 years. She supported the daily operations, managed the budget and planned events for a school of over 700 students, faculty and staff. Prior to working at CISD, she was the marketing manager for a printing/publishing company in Fort Worth, as well as working in mortgage banking. Michelle is a devoted mother to her two boys, who both attended Texas A&M University.
                        Pat Austin
                    Michelle Godfrey
Payton Mitchell and Shelby Conine Join Cooksey as Summer Interns
Payton Mitchell 
Payton Mitchell is a senior at Texas Christian University. At TCU she is a double major in English and communication studies, with a minor in business. 
Shelby Conine
Shelby Conine is currently a student at the University of Texas at Austin. She plans to double major in journalism and government and is enrolled in the liberal arts honors program. 
Bell Helicopter Fort Worth Alliance Air Show Preparing to Take Off

The Bell Helicopter Fort Worth Alliance Air Show is right around the corner! Make plans to be at one of the premier events in North Texas! The event will be held September 12-13. For more information visit, http://www.allianceairshow.com/
Colby Walton Speaks to Attorneys on Crisis Communications


Cooksey Senior Vice President Colby Walton and co-presenter Jane McBride of Optimus Legal Management & Consulting presented "Keep Calm and Carry On: Effective Communication for In-House Counsel in Times of Corporate Crisis," at the UTCLE Corporate Counsel Institute, recently held at the Dallas/Addison Marriott Quorum.
 
Major focus areas of the presentation included the role of in-house counsel in times of crisis, the importance of planning and practicing for crises before they occur and the key internal and external communications strategies to employ when a crisis occurs. Other topics included crises in the news as relevant case studies, such as the recent Blue Bell listeria contamination issue.
Whitney Peak Celebrates One Year Anniversary
 
In celebration of the luxury boutique property's one-year anniversary, Whitney Peak Hotel, in Reno, NV, hosted a series of events to commemorate the milestone, including:  a kick-off concert featuring James McMurtry, an employee appreciation day, an open house and all day happy hour, and a family "free climb" at the iconic base camp located within the hotel. 

Cooksey Wins Six Hermes Awards
Cooksey Communications recently received four Platinum honors and two Gold honors in the 2015 Hermes Awards. The awards recognize the firm’s commitment to its clients to go above and beyond traditional public relations. 

 
North Texas Commission, Platinum Award, Annual Report
Frisco Station Announcement, Platinum Award, Newspaper Placement
Perot Development, Platinum Award, Logistics Center I Grand Opening
Weil, Gotshal & Manges, Platinum Award, Award Nominations
Holland Services, Gold Award,  Pocket Folder Inserts
City of El Paso, Gold Award, Government Executive Blog
LBJ Contractors Lunch


Where do you hold a thank-you luncheon for all the sub-contractors who helped build the LBJ Express project? On the highway itself of course! The lunch was held underneath the main lanes of LBJ on the soon-to-be-open managed lanes of the LBJ Express.  Cooksey was thrilled to be a part of such a unique event and thanks the contractors for all that they do! 


Creative Spotlight
 
Recently, creative experts at Cooksey have worked with Juniper Capital Management in launching and developing better brand visibility and awareness. This includes their newly redesigned website!

www.junipercapmgt.com/


The creative team at Cooksey has completely redesigned the Leon Capital Group website, along with a new logo and marketing materials Leon will use in its day-to-day business activities.
Check it out at
www.leoncapitalgroup.com.
Cooksey is a Dallas/Fort Worth-based strategic communications and consulting firm, with significant expertise working in both the public and private sectors, including professional services, energy, real estate/development, business-to-business, hospitality, economic development, transportation/infrastructure and government clients. Visit us at www.cookseypr.com
LinkedIn
LinkedIn
Twitter
Twitter
Website
Website
Copyright © 2015* Cooksey Communications*, All rights reserved.

Our mailing address is:
5525 N. MacArthur Blvd.
Suite 530
Irving, Texas 75038


unsubscribe from this list    update subscription preferences