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All the tech news you need each week from Girlilla Marketing!

August 27, 2015

FACEBOOK Rolls Out 'Donate Now' Button

Facebook announced its plan to incorporate a 'Donate Now' call-to-action button on non-profit pages and advertisements, according to TechCrunch. In 2013, Facebook implemented a 'Donate' button for a few specific partners, but is now opening this option to all non-profit organizations.
The Real Peel: This feature does not incorporate an embedded payment process, thus requiring users to leave the platform. With this, the call-to-action button is more of a call-to-action link off, and is a step backward from the company's attempt to make Facebook the central location for online surfers.

Spotify Privacy Policy raises concerns

Updates to Spotify's privacy policy suggest, with user permission, the collection of photos, contacts, GPS information, voice commands and more is now within the company rights. Spotify claims this information is collected to develop future products, enhance user experience and keeps users' identity anonymous when shared with third parties (Flavorwire).
The Real Peel: Rather than relying solely on subscriptions for revenue, Spotify can now monetize users' information. Facebook's been capitalizing on user data to enhance its ad targeting abilities, and Spotify is following suit. However, push-back from creeped-out listeners may call for changes to the policy before too many of them jump ship.

YouTube Introduces 'YouTube Gaming'

YouTube launched a new app and website called YouTube Gaming, which is dedicated to gaming content with a focus on live streams. This expansion will challenge YouTube to keep up with well established-gaming platforms such as Daily Motion and Twitch.

The Real Peel: To set itself apart from competitors, and to continue the crack down on copyright claims, YouTube will utilize an ID system in the live stream portion of the YouTube Gaming app to terminate broadcasts using 3rd party content such as music (BBC News).
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Former Girlilla intern (now freelancer!) Sydney Guilliams dishes on dos & don'ts on the blog.

Facebook Guide To Messaging For Pages

Private messaging has become more and more relevant in digital strategy as of late, and Facebook has updated Page messaging features to help marketers take advantage of the feature. To use these new tools most effectively, Social Media Today offers up these tips.

  1. Response times: Pages that respond to messages within 5 minutes 90% of the time display a responsiveness badge. Try turning messaging off during hours of unavailability to avoid penalization for delayed replies.
  2. Conversational language: Respond to messages to address issues requiring immediate attention in a conversational tone, and don't abuse messaging for promotional use or you may be blocked.
  3. Canned responses: Facebook allows you to save common response messaging for quicker replies, but use these sparingly. Personalization is most effective - so try to reply to one-off messages individually.
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