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[mto] original
Why Do So Many Brands Sound Like A High School Cheerleader On Social Media?
Seriously though, why does every company sound the same? If your company’s social channels don’t sound like a teenage cheerleader is writing them, I am willing to bet that it sounds like a sarcastic Gawker writer instead. Those are pretty much the only two personas brands have adopted for their online presence and it’s created an awful wash of indistinguishable, repetitive noise. It’s no wonder your “fans” are tuning out.
