Startup Reading List - Startup Digest - The Next Silicon Valley - September 11th - September 18th

Startup Reading List	September 11, 2015
Do you know where it's going to be? Let us know why in a sentence or two and we'll feature the most thoughtful responses in next week's digest along with you/your startup's twitter handle. Enjoy this week's digest full of lots of startup goodness.

Startup Reading List Startup Digest is curated by:

Zubin Chagpar - @phylosopher

Contact Zubin Chagpar at zubin.chagpar@startupdigestmail.com

Chris McCann - Community @ Greylock Partners

Contact Chris McCann at chris@startupdigest.com

Tomorrow, Today. Connecting Investors with the Hottest Startups this September 21-23 in San Francisco.

TechCrunch Disrupt is the most anticipated tech event of the year coming to San Francisco this September 21-23. Come for the fireside chats and panels on hot tech topics with thought leaders (view the full agenda here), a stroll through Startup and Hardware Alley, and the iconic Startup Battlefield competition. Leave knowing you’re one step ahead of the future. #TCDisrupt Make sure you get your tickets!

Nine Common Things That Start-Up Founders Tend to Underestimate or Overestimate

Boris Wertz

"Founders often mistake culture with things like morning yoga, a company climbing wall or food truck lunches. But culture is deeper than just free perks and it’s also something you can’t just “switch on” down the road when you have time for it."

Your Well-Funded Startup is Already Dead

Paul Smith

"The point of a seed round is to help your startup stay alive long enough to prove that customers and consumers love what you’re doing. Nobody is going to give you more money until you can prove a lot of people love what you do."

Amazon Web Services in Plain English

Mike Buckbee

Cool find by @philipdesmedt from Intuo
"Hey, have you heard of the new AWS services: ContainerCache, ElastiCast and QR72? Of course not, I just made those up. But with 50 plus opaquely named services, we decided that enough was enough and that some plain english descriptions were needed."

eSports Market Ecosystem Map

Chris McCann

"eSports is big, bigger than you imagine. 27M people watched the final League of Legends event vs. 19.9M viewers watched the full 6 game series of the 2015 NBA finals."

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