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At TCC we specialise in social research and behaviour change. This is your guide to what we’ve been reading.

Hello and welcome to the TCC Weekly. As children across the country flock back to classrooms, we bring you this Back to School edition.
 
This week we find out the psychology of boredom, read about the students wearing the wrong shoes, and absorb the Guardian’s take on the political outsider with the bad dress sense who’s energising young people and shaking up the political consensus. We’re talking, of course, about Mr Kanye West.
 
And if the autumn blues are getting you down then head on up to Charlie’s Attic, where the summer holidays never end.
 
David Evans
Director

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Here’s what you can expect this week:
  • Behaviour Change ~ Stuck in the classroom? Being bored can apparently be useful
  • Polls, Policies and Politics ~ The “College Dropout” taking politics by storm
  • Health Hub ~ Teen goths plus the British sperm bank
  • Values Lab ~ The importance of being near to a state school
  • Charlie’s Attic ~ The students who got off on the wrong foot this term plus the country putting axe-throwing on the curriculum
Also, we’d like to invite our readers to contribute content. Email us a link you think worthy of the hallowed Weekly and if we haven’t seen it we’ll accredit you for the good spot. 

The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC
 
For our Back-to-School edition we look at the importance of being near to a state school using the latest round of values data.
 
Having access to high quality state schools. Pioneer Prospector Settler
More important than unimportant 52% 65% 51%
More unimportant than important 48% 35% 49%
 
The surprising findings show that proximity to good state schools is much more important for Prospectors than for the other two groups. This makes sense for Prospectors themselves, an aspirational and upwardly mobile group. But the fact that it’s less of a big deal for Pioneers and Settlers is hard to fully explain... 

And finally, ignore the conkers and the new school ties and take refuge from the rain in Charlie’s Attic, our very own Indian Summer: 


Please click through onto our website for more details on what we do; the TCC website,  and if you would like to take our values test too!  Click here 
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