Dark Social, Content Survey, Ad Blocking Increases, ADMA Spring Sale
Dark social - what is it?
Tracking social sharing is critical for any social media or content marketing campaign. But 70% of social shares are 'dark' - i.e. unable to be tracked in referral traffic. This article by SimplyMeasured shows how you can track dark shares and measure your social efforts more accurately.
Thanks to you guys, our newsletter has average open rates of 51% and CTR of 16%. But I'd like to make this series even more relevant to your interests and needs, so can you take a minute to complete my 5-question content survey? Plus, if you leave me your email address at the end of the survey, I'll send you my SEO Ninja Tip Sheet - a checklist of no-brainer SEO tweaks to help your rankings after a website refresh. TIA.
The new iOS9 update allow app builders to quickly and easily build apps for ad blocking. With the use of ad blocking apps and desktop extensions on the rise, programmatic driving prices down, and Facebook introducing opt-outs for behavioural targeting, the game for both publishers and advertisers is changing rapidly. Find out more in this article from Fortune.