FOLD of the WEEK #309

Amazing Pocket Folder Mailer with Inserts

This week's selection is not only a clever and useful format, but it's also an amazing feat of printing and production. This clever personalized pocket mailer promotion for premium appliance manufacturer, Miele, is sleek and sophisticated, opening to reveal two low profile pockets – each holding a 6-page folded insert. The presentation is great, but the production is even more impressive. Produced entirely inline by immij® of Victoria, Australia, this format has a fascinating production story. Hint: the inserts were NOT inserted. Trish will take you through all the steps – it's a must-watch!
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