View it online. Share with a friend. ✌︎

A bonus 10 things.

Hello! Thanks so much for opening the email I sent last week. I hope you found some interesting reads!

As a special thank you, I've put together this one-off list just for you: 10 things I've found helpful re: startup branding. Hope you enjoy, and thanks again for the privilege of emailing with you!

-//-

1. One of the best articles I've found about why branding is important. If you're on the fence about whether or not branding is worth the time, energy, resources, this'll help. It got me off the fence. :)

2. A six-step process for brand-building

3. 🚨 Must bookmark: Brand New blog 🚨
I've learned a ton about branding from this site. (Here's an example of their review of Udemy's recent rebrand.)

4. Why Digital Telepathy rebranded to (just) Telepathy

5. Why eShares rebranded to Carta

6. Skype has one of the best brand books of any tech brand I've come across

7. This guide from Miles Herndon about how to create great brand guidelines

8. The brand evolution process

9. Fascinating exercise on rebranding "boring" products: cheese, detergent, air fresheners.

10. Someone put together brand guidelines for Santa Claus. I believe it's meant to be tongue-in-cheek, but I found it quite useful to know what a stereotypical brand book should look like.

--

Wishing you lots of happy reading,
Kevan

If you think of anyone who might enjoy this email, you can forward to a friend or coworker here. 🙌