The Greatest Distraction on Earth: The Intractable Draw of the Celebrity Presenter
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For six years I've attended and reported at Dreamforce, never to actually become a Salesforce customer. But that doesn't appear to be a prerequisite to enjoy yourself at Dreamforce. The conference has been building a brand through varied content that's much bigger than its CRM software package.
By booking high-profile celebrities, such as former First Lady Michelle Obama, and talking about philanthropy, Salesforce has extended its content umbrella to also include the improvement of self and community, both personally and professionally.
At least that's what Salesforce wants you to believe.
Are you on board? Or do you feel with all those dazzling extras are causing you to lose focus?
This problem is not isolated to just Dreamforce. Many events, eager to grow their brand, have gone far beyond their core mission. The result is:
- You lose sight of your primary objective.
- You spend hours standing in line to see and hear a celebrity speak on a topic that's not relevant to your core reason for being at the conference (often to learn, network, gather leads, and increase sales).
- You spend hours waiting in line to get cheap freebies at trade show booths.
- Your social media engagement is focused more on the fact that you're traveling, and who you're with.
- Since the company is paying for your travel, money no longer has the same value as it does back at the office.
- When it's all over, and your company is thousands of dollars poorer, you say you had a great time, and you want to go back again.
Was having such a great time causing you to sacrifice on your business goals?
Stay focused.
Don't let event distractions prevent you from doing what you're supposed to do at the event.
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6 Ways We're Being Rude In Social Media... And Don't Even Know It
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In our exuberance to participate in social media, we sometimes irk our fellow users. Watch the video as it includes two of my favorite online annoyances: endless "Happy Birthdays" on Facebook (hear me out on this one) and Auto DMs on Twitter.
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TEAR DOWN SHOW #179:
We Start Juicing to Dominate the Microsoft Office World Championships
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Feel that you're competitive enough to go head-to-head against me in Microsoft Excel? Why don't we put it to the test at the Microsoft Office World Championships. Unfortunately, they don't have an adult division. This column sorting and computing competition is just for high school students. My co-host Michael Wolf and I discuss that and a lot more on this episode of Tear Down Show.
Make sure to listen and SUBSCRIBE.
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"Nothing is more terrifying than hearing your wife yelling at your kids about something only to have them respond, 'but dad said we could!'" - @Gooooats
"Pro Tip : Don't shout at a mate going through airport security 'You are the bomb dude, you are the bomb !!'" - @BwanaChris
"Why learn big words when you can fabricaciously inventify them?" - @UnFitz
"My phone died at the gym and I had to do the elliptical with zero entertainment like the pioneers did in the olden days." - @_SingleBabyMama
"If you do not stop arguing I WILL turn this car around and around and around creating a time vortex teleporting me back to before I had kids" - @McSwtrvst
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DECEMBER 7th, SAN FRANCISCO:
Show and Tell Your Best Video Project of 2017
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This has been a great year for the SF Video Marketing, a meetup group Spark Media Solutions co-sponsors with Brightcove. We traditionally have meetings on the first Thursday of every month. There are more than 400 members. If you're in the Bay Area please come next month to our "show and tell" night. Members will get the chance to get up and show some of their best work. If you're not a member, please join the group and learn more about the event and how you can participate.
WHEN: December 7th, 6pm
WHERE: Brightcove, 149 9th Street, #300, San Francisco, CA
Join the SF Video Marketing group on Meetup.com to register.
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Get your copy of
THREE FEET FROM SEVEN FIGURES
One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
ThreeFeetBook.com
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