Amazon and Augmented Reality
Because who doesn't need a toaster in the office?
Amazon's iPhone app uses augmented reality (AR) to let you place items that you might want to purchase into your living area. For example, in this photo, I put a toaster on my office desk.
I can move the toaster around the table or room, rotate it into position, and, then, of course, buy it.
This is, at this point, mostly a novelty. We've tried the feature in our home to see how a lamp or table would look. (Ikea Place is a similar app with similar features.)
It's also just the beginning of a new world. Augmented reality brings images of objects, people, or scenes into a view of the world around us. We're starting to see the first instances of this in education, travel, and entertainment. Virtual reality (VR) places us inside a made-up, computer-generated environment. (An example of VR would be James Cameron's movie, Avatar.)
Both AR and VR meld the artificial and the real into something greater than either.
|