New Frontier’s upcoming report, produced in partnership with greenRush, explores the online buying habits of cannabis consumers in California’s medical market.

• Fridays and Saturdays are the busiest online shopping days, accounting for 1/3 of transactions, while sales otherwise are evenly distributed across the week. 
• Online cannabis shopping is primarily an evening activity: Nearly 1/4 of sales occur between 6 p.m. and 9 p.m., with nearly half (42%) occurring between 6 p.m. and midnight.
• Still, a significant number of very late-night shoppers representing over 1/4 of sales (28%) make purchases between midnight and 6 a.m.