Avoid These Classic On-Camera Interview Mistakes
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As an interviewer, your job encompasses more than just asking questions. Get better interviews and save yourself a ton of grief by avoiding these mistakes:
1: Not slating the video clip at the beginning of the interview.
Even if you're interviewing your brother, have him identify himself on camera. You have no idea who will be looking at this clip tomorrow or ten years from now.
2: Not taking notes to create a shot list
If you want effective b-roll to tell your story, then listen to what they're saying during the interview to know what to shoot, and then capture it right after the interview. Don't wait until you get back at the office and you look at the interview. It'll be too late. You have your camera crew with you now.
3: Not knowing your equipment
Nothing screams, "This is not going to turn out well" than an interviewer fumbling with their equipment. Know how to set up and turn on your equipment quickly.
4: Not going deep enough
Interviewees sometimes like to be coy in interviews. They may think it's clever, but it makes horrible video. Keep asking "Why?" and force them to explain.
5: Sending questions beforehand
This is disastrous. Too much preparation means you won't see any emotion on camera. Why bother with video if they're preparing so much? Just write an article and be done with it.
6: Forgetting to let the interviewee setup the soundbite
Often an answer will makes no sense without the question. Don't get stuck in the editing room with a contextless clip. Let the interviewee setup their own soundbite. For example, if you were to ask, "What's your favorite color," don't let the interviewee just say, "Green." Encourage them instead to say, "My favorite color is green."
7: Leaning on your list of questions rather than active listening
This happens when the people wanting to make the video don't put too much stock in the value of the interviewer. Anybody can read a list of questions, right? That's actually what you're not supposed to do. Ignore the list. Listen to the answers and dig deeper.
For more detail, read my article on Forbes and/or watch my video on Content Marketing Tips.
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Value of an Employee Social Advocacy Program
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Empowering your employees to promote the company through their social channels has far greater impact than just using the company's official social channels.
Organic reach for Facebook pages fell 52% in 2016. And large brand pages have organic reach of only 2%.
Companies like to complain that Facebook is "hurting" them and forcing them to pay for advertising just to reach their own audience. That may be true, but the reality is there are a ton more users and a ton more content on Facebook. The number of hours people are consuming Facebook has not gone up measurably to compensate for that growth. The result is everyone is getting their content seen less and less.
Employee social advocacy will boost your organization's visibility on social media and connect your brand to new audiences
Employees have 10x more social connections than a brand.
People simply trust their friends more than they trust brands
It's almost a 3-to-1 difference. While 90% of customers trust recommendations from people they know, only 33% of buyers trust brands.
Employee social advocacy works
Employee shared content receives 8x more engagement than content shared by the brand. And leads developed through employee social marketing convert 7x more frequently than other leads.
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TEAR DOWN SHOW #175:
Please Contribute to Our Kickstarter Campaign to Buy a Juicero
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When released, the Juicero (a wi-fi connected juice making device) was released onto the market for $700. We really want one so we're starting a Kickstarter campaign so we can afford one and enjoy $7 glass of juice. On this episode of "Tear Down Show" we discuss the overpriced Juicero, plus sexual harassment by VCs, and a chatbot that helps you with 1,000 different legal issues. Feel free to listen non-stop and SUBSCRIBE.
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"I brought a hot glue gun to the gun range and it was awkward at first, but now we've created so many memories." - @mollzbenn
"You people are tweeting a lot about this eclipse for people who claim to never go outside." - @envydatropic
"I'll see the eclipse when it's out of theaters and on cable in 3 months." - @UnFitz
"My Fitbit is just a wristband that says "keep walking." - @SadieSkyNinja
"My therapist says I'm making progress but that's only because I lie to her." - @HelloShellz
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SEPTEMBER 6th, SAN FRANCISCO:
Join Me for a Discussion on Fundraising 101
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On Sept 6th, join me and Phil Boyer of Crosslink Capital and Ashley Bittner of Own Ventures for a real basic discussion of how to raise money for your startup. Event will be from 6:30-9:00pm at Startup Basecamp at 900 Franklin St, San Francisco, CA. Register and get your tickets.
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Get your copy of
THREE FEET FROM SEVEN FIGURES
One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
ThreeFeetBook.com
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