DAILY EDITION

Feature Article

Rural Lifestyle Dealer is introducing its “Fix My Problem” series. We’re asking you to submit issues facing your dealerships, anonymously if you'd like, and we'll turn to our experts to help find a solution.

Hot Content

107-Year-old Danuser Expands Facility ‘for the Next 100 Years’

Glenn Danuser, one of the fourth generation members of the family-owned Danuser Machine Co., comments on the company’s growth and how niche, multi-functional products are the key to its future.

Sponsor

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From Farm Equipment

Most Farmers Still Loyal to 'Their' Brand

Like the results of the brand loyalty studies conducted in 2011 and 2014, this more recent survey again demonstrates that farmer brand loyalty is alive and well in the ag equipment business — and much of it is built on customer loyalty to the dealer.

Industry News

John Deere Introduces New Gator XUV Models

The 54-horsepower XUV835 and 23-horsepower XUV865 offer tight turning and optimal weight distribution for superior off-road performance. They are the first units in the Gator family to have three-wide seating.