Why You Should NEVER Send Questions Before Conducting an On-Camera Interview
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Two weeks ago, I provided some advice about avoiding classic on-camera interview mistakes. One of them had to do with prepping an interview subject. People feel compelled to send questions to an interview subject beforehand, especially when the client is asking for them. They think it's the right thing to do. But as much as you want to do it, let me reassure you that you should NEVER SEND QUESTIONS BEFORE CONDUCTING AN ON-CAMERA INTERVIEW.
It all boils down to these three basic principles:
- An on-camera interview is not just about the words a person says, but how they say them.
- If you send questions before an on-camera interview, you will miss the opportunity to capture a genuine emotional response.
- Triggering emotion is what gets people to share content online.
Once you send the questions, you've just ruined that opportunity for an on-camera emotional response. It's gone. You're never going to get it back. Nobody things sending the questions beforehand will hurt. They think it's the best way to "prepare" but it can truly ruin the video.
Watch this video and you'll see an example of an interview that has such intense emotional responses that the words barely matter. How each person responds says everything. I have no doubt that the producer never would have gotten those visceral response if the questions were sent out in advance.
For more, read my article on Forbes and/or watch the video on Content Marketing Tips.
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VMworld 2017 "End of Show Report"
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Spark Media Solutions went to Las Vegas last week to report on VMworld, the virtualization conference for users of VMware. The big story was that VMware was now being made available on Amazon Web Services a.k.a. AWS. If you're a geek, this is a big deal as now the top virtualization platform can easily be used in conjunction with the top public cloud platform.
There are rumors that this may be bad news for VMware as they're walking customers over to AWS who could conceivably create a competing product. But most companies are already using AWS at some level. Amazon has plenty of easier ways of making money than going head to head with VMware. If they did try to undermine that relationship it would not bode well for any future partnerships.
If this still doesn't make much sense to you, watch the video and it will clear up a lot of confusion.
Thanks to our sponsor Trend Micro, a VMware partner in security, for making this video and many others possible.
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TEAR DOWN SHOW #176:
We Go to Summer Camp for Fun, Sunshine, and Monetizing YouTube
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What did you do this summer? Did you learn how to become a social media star? With all the specialized camps out there, there's now one for teens and twentysomethings to figure out how to make it rich and famous on Instagram and YouTube. On this episode of Tear Down Show, Michael and I discuss where we went wrong. We also address the topic of why a blacklist of VCs accused of sexual harassment is a really bad idea.
Make sure to listen and SUBSCRIBE.
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"If a tree falls in the woods it usually tries to do that awkward jog to make it look like it didn't trip but hahahah it did. It totally did." - @bumble_weed
"At any given time, I know more about the whereabouts of my Amazon packages than I do any member of my extended family." - @RunwayDan
"Brain: I see you're trying to sleep. Let me ruin your night by playing your worst memory from high school." - @thegreatnanak
"Spoiler alert: The people who can't believe your kid is in Kindergarten already won't be able to believe they're in any grade, any year ever" - @LifeUnPinterest
"Alexa, which cat breeds are the most absorbent?" - @yonewt
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SEPTEMBER 6th, SAN FRANCISCO:
Fundraising 101: How are You Going to Raise Money for Your Startup?
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On Sept 6th, join me and Phil Boyer of Crosslink Capital and Ashley Bittner of Own Ventures for a real basic discussion of how to raise money for your startup. Event will be from 6:30-9:00pm at Startup Basecamp at 900 Franklin St, San Francisco, CA. Register and get your tickets.
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Get your copy of
THREE FEET FROM SEVEN FIGURES
One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
ThreeFeetBook.com
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