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Heritage Happenings
September 2017 
News from
the
MSNHA msnha.una.edu 256.765.5028 msnha@una.edu
Nature CORE registration open
Registration is open for Nature CORE, a new University of North Alabama continuing-education program that teaches entrepreneurs how to start and manage outdoor adventure businesses.
The MSNHA is partnering with UNA and other groups to offer this new certificate-level course. Acting on the increased interest in outdoor adventure from both consumers & entrepreneurs, MSNHA interim director Carrie Barske worked with local educators & outdoor enthusiasts to put together this innovative curriculum that focuses on economic development and tourism.
Nature CORE participants can earn a level-one certificate by attending the six three-hour classes, UNA’s East Campus, 1640 Tune Ave., Florence, Tuesday-Thursday, Jan. 23-25, 2018. Cost is $75 per class or $65 per class if registering for all six. Students may attend individual classes but can only earn a certificate by attending all six. Go here for details.
Topics and instructors are
- 9 a.m. to noon, Tuesday, Jan. 23, Business Planning, by David Black, UNA economics instructor and director of the Small Business Development Center;
- 1-4 p.m., Tuesday, Jan. 23, Basic Outfitter Operations, by Don Bowling, owner of Fort Hampton Outfitters, in Elkmont, and Patrick Shremshock, UNA instructor in health, physical education and recreation;
- 9 a.m. to noon, Wednesday, Jan. 24, Marketing, by Guy McClure, UNA communication and event coordinator;
- 1-4 p.m., Wednesday, Jan. 24, Grant Writing, by Lauren Killen, UNA assistant professor in HPER;
- 9 a.m. to noon, Thursday, Jan. 25, Tourism, by Tami Reist, president and chief executive officer, Alabama Mountain Lakes Tourist Association;
- and 1-4 p.m., Thursday, Jan. 25, Risk Management, Insurance and Outdoor Adventure Recreation, instructor to be announced.
Students can register by phone, 256.765.4862, from 8 a.m. to 4:30 p.m. weekdays; in person at the continuing education office in the UNA East Campus building; by fax, 256.765.4872; online at www.una.edu/continuing-studies; or by mailing a completed registration form to UNA Continuing Education, UNA Box 5036, University of North Alabama, Florence AL 35632. Payment is required at time of registration. Go here for registration details.
Here is a description of each class:
Business planning -- introduces students to the research, planning and implementation procedures involved in creating a business. Students will research, plan and “build” their business on paper from the ground up. Includes conducting a needs assessment, planning and designing a program, engaging in pre-program tasks, implementing the program and conducting formative evaluations and summative evaluations.
Risk Management, Insurance, and Outdoor Adventure Recreation -- covers inherent risks of various adventure sport activities and how to eliminate, adjust or accept the risk of participation. Includes risk management planning, implementation and revie w. Introduces students to the nuances of insuring outdoor adventure vendors in various activity-based business operations. Students will explore the issues of legal liability, duty owed and negligence as it applies to the industry.
Marketing -- introduces students to the many facets involved in marketing outdoor adventure-based vendors. Includes developing marketing campaigns, researching markets, branding, social media marketing and analytics.
Tourism -- introduces students to tourism best practices. Students will learn how to connect with their local chamber of commerce and/or tourism offices, about building partnerships and relationships with businesses in their area to cross-promote services and about visitor/evaluation services, including how to develop a survey and what you can learn from survey data. Includes how adventure sports and recreation impact local economies via year-round and seasonal tourism.
Grant Writing -- teaches students practical skills needed to research and apply for grants. Course includes instruction in grant writing language skills and assessment.
Basic Outfitter Operations -- introduces students to the chaotic but rewarding world of adventure outfitter operations. Covers equipment acquisition/maintenance, staffing, training and certifications, permits and licensing, seasonal operations, year round operations and issues/problems associated with adventure recreation sports.
Nature CORE is a partnership of the UNA Continuing Education and Outreach, Muscle Shoals National Heritage Area and UNA Department of Health, Physical Education and Education and also is supported by the Alabama Scenic River Trail. Contact Patrick Shremshock at pshremshock@una.edu, 256.765.4377 or 256.483.1175 for more information.
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