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Blog writing is all about marketing what you do, what you sell, and what you know how to do. But when I heard the Farm Credit Services radio ad, it made me stop and think. The tag line started out, "When you’ve seen one farmer…". Of course, I expected to hear the sentence conclude ".you’ve seen them all." But instead (and this was the whole point of the ad), the sentence went, "When you’ve see one farmer, you’ve seen one farmer." The message, as the announcer went on to explain, was that each client of Farm Credit Services has different needs, and that therefore, in dealing with Farm Credit, you could expect to be listened to and to receive individual care.
It occurs to me this "you’ve-seen-one-farmer" idea could be powerful stuff when it comes to corporate blogging. I’d start by having blog content writers make lists of ways their business individualizes and personalizes service. Of course, every business and practice says it offers personalized services, but in your blog, it’s important to drill down to actual cases of personalized customer service, recalling times when unusual problems got solved, and when standard procedures were put aside to get the job done for that one customer. Even the calls to action in the blog should convey the message that your readers may have different needs.
Essentially, your blog needs to convey a two-part message: a) they’ve come to the right place to find what they need, and b) we plan to treat you as an individual – we know you’re unique, and, although we’ve seen many customers, we’ve never seen you!
Remember to make today a really special day,
Rhoda Israelov
Owner, Say It For You
We create content for your blog-marketing!
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Special offer for October (call before month-end)
Can you think of a time your business or practice solved an unusual problem for a customer? Schedule a consult interview with Rhoda and Say it For You will structure a blog post to tell that story. You will own the material and can add it to your own website, send it to prospects, or use it in a brochure. The low, low introductory price of $100 covers both the consult and the blog post.
Call (317) 250-3569.
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Include photos to personalize your blog and allow readers to get to know you.
(Source: Problogger)
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Blog stat of the month:
75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.
(Source: Accenture)
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