Overcome information overload: Most OK with info load, Information multitasking, Cut through competition, Complexity reducer, Write it like Winston ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |  | | October 2017 // Overcome information overload | | Readers face the equivalent of 174 newspapers a day Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC's Annenberg School for Communication. “We’ve created more information in the last five years than all of human history before it,” says author and neuroscientist Daniel Levitin. What’s the cost of all of this information? And how can our messages break through the clutter? | | |  | But feel stressed by data needs from organizations | | |  | Americans consume 15.5 hours of media a day | | |  | IABC Research Foundation suggests 6 ways | | |  | Not information producer, suggests Diane Gayeski | | | | New and Noteworthy |  | Make Churchill your muse Winston Churchill rallied the British, defied the Nazis and inspired the United States to fight. Some say he saved the Western world with his words. Model this master. | |  | Give readers a shot of the love drug Stories may perform better than sophisticated legal maneuvers, help people solve logic problems — even flood our bodies with the same chemical we produce during sex. | |  | Narrative, detail help readers make decisions Trying to help readers make a complex decision like which health care approach to choose? Tell stories and add vivid detail, say years of research. | |  | Stories more credible than statistics It’s counterintuitive but true: People believe information more readily if it’s delivered in a story rather than through statistics, according to Peg C. Neuhauser. | |  | What writers and others say “Dogs sniff each other. Human beings tell stories. This is our native language.” — Steve Denning, author, The Springboard | |  | Move readers to act in this persuasive writing workshop To move people to act, give them what they really want. Rev Up Readership members save $100 with code RURKC100 | | | | |  | © 2017 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
Please do not copy, forward or otherwise share this newsletter
For additional subscriptions please go to RevUpReadership.com. | | | | | | | |
