Wearables
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October 06, 2017
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What happened in wearables this week?
Big news about Motiv's fitness ring, LVL Technologies' hydration tracking band, Snap's Spectacle sales outpacing first year iPod sales, and TomTom's retrenchment from the wearables market.
As always, feel free to reach out with any comments or questions on trends in Wearables.
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Brian Heater
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TechCrunch
The Motiv succeeds in its goal surprisingly well. It’s the first product from a brand new startup in a largely untested form factor. But it gets the job done. It’s discreet and capable, and it doesn’t try to overreach, boiling fitness tracking down to its basics — out of necessity, given the product’s small size.
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Ryan Bushey
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RDMag
Apple’s patented smartwatch can be used in a variety of medical settings, where it can help patients manage chronic diseases or keep track of heart health. Microsoft has unveiled its own device that uses vibrations to help individuals diagnosed with Parkinson’s disease control their hand tremors.
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Anita Balakrishnan
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CNBC
Snap CEO Evan Spiegel states the company has sold over 150,000 Spectacle units in their first year of availability, far exceeding internal projections. Spiegel compares this number to Apple iPod sales of about 143,000 units in 2002, the product's first year of commercial availability, as a sign of promise. Spiegel also responds to critics, stating, "I think investors are fearful, and fear is a powerful motivator – they're fearful we'll never be profitable, or they're fearful that competition will kill us or something like that."
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Husain Sumra
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Wareable
TomTom makes a statement that it will leave the competitive wearables market after a lackluster sales cycle. Instead, the company will focus on its line of "consumer sports products" and support for those products. As part of the move, TomTom will lay off 136 employees. Several key wearables executives have also departed from the company.
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