Press & Storytelling
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October 24, 2017
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This week: avoid hiring a PR firm with these strategies; how to know your tech startup is ready for PR; lessons learned from shameless HARO pitching; free Pixar classes via Khan Academy, more.
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Startups Meet Investors At TechCrunch Disrupt Berlin
 TechCrunch Disrupt Berlin brings together hundreds of early-stage startups looking to gain customers, expand brand awareness, and of course, get more funding. At Disrupt Berlin, TechCrunch offers CrunchMatch, a white glove service that matches investors to startups and provides on-site meeting locations. If you’re a startup founder, book your tickets today and save 15% when you use promo code “TECHSTARS”. See you in Berlin!
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KissMetrics Blog
Forty-four percent of journalists get pitched a minimum of twenty times per day. The best way for your startup to get into the press is by having an amazing company story, one that will help you to stand out from the crowd.
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Zach Kitschke
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Inc.
The 10 basic techniques that round out a successful launch.
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Sasha Dorje Meyerowitz
Online storytelling workshop to develop the perfect pitch or value-mission story.
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Chad Reid
A full year's worth of using Help A Reporter Out (HARO) for my startup yielded 119 mentions in various news outlets. However, it was quantity over quality, and I wouldn't advise using our strategy.
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Jon Levy
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Entrepreneur
Getting press coverage and attention can be a major boost to your startup’s growth. It not only increases your visibility but adds credibility to your brand. With or without a PR firm, startups need to form relationships with journalists long before they need the exposure.
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Ellie Javadi
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Entrepreneur
Questions to ask yourself before seeking outside PR support.
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Darrell Etherington
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Tech Crunch
Pixar is helping others learn the secrets of great storytelling – for free, in partnership with online education provider Khan Academy.
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