We live in a data-obsessed digital world.
Many marketing and sales decisions are driven by data. The more data, the better.
But off-line marketing is alive and well. A lot of business happens when people meet and consumers interact with brands off-line. At a conference this week, Saul Colt talked about the effectiveness of non-digital marketing activities such as when Freshbooks served lunch to 400 accountants on the front lawn of Sacramento's state legislature - a move that nearly landed him in jail!
It is important to remember that business is a very personal experience. We buy from people we know and like. We're tactile creatures who like new experiences and talking to other people. As much as digital is powerful, it's not everything.
For examples of how offline marketing is being used to drive growth, VACord Screen Printing talked to 22 successful entrepreneurs. Among their tools were sending hand-written letters, using business cards, speaking at events, and sending people a surprise package.
The lesson: walk away from the screen and start living and marketing in the real world! |
