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This year, we’re getting into a ~ghoulish~ mood by blasting Steve Aoki’s remix of “Thriller” at every party (it’s a graveyard smash!), sharing spooky ad folklore around the fire, and low-key shrieking at photos from the Nightmares Fear Factory.  👻

Clicker beware: These links are deadly
Twitter Will End Dark Ads and Establish a "Transparency Center"
In the wake of the 2016 presidential election and #fakenews, Twitter is rolling out an update that will put an end to dark posting—promoted posts seen only by people advertisers pay to target. And to keep users out of the dark, the channel will develop a Transparency Center that gives users a BTS look at how brands are targeting them. | Buzzfeed News
The Makers of the 'Bite Size Horror' Ads Tell Us All About Their Wonderfully Spooky Creations
This year’s scariest horror films were developed for the company behind M&Ms, Starburst, and Skittles, though some of the creators didn’t know that. | Adweek
Facebook Tests a News Feed Without Posts from Publishers
Facebook is testing a News Feed format that splits your feed in two: One filled with your high school classmates’ baby photos, another with the day’s news articles from the publishers you follow. | AdAge
Neopets: Inside Look at Early 2000s Internet Girl Culture
Logging on to Neopets meant more than taking care of your lil internet pet. For many of its users, it was a formative website that encouraged self-expression as girls learned to code their own pages and created their own content. | Rolling Stone
Spoon Get Photoshopped in New "Do I Have to Talk You Into It" Video
Indie band Spoon released a music video that features lead singer Britt Daniel getting his face Photoshopped in a million and one ways. “We did the research, and it turns out 80 percent of our fan base is composed of graphic designers. This one’s for y’all,” Daniel said. | Pitchfork
Our friends at NY Mag’s Select All tested the new Eero plus Beacon to see how a mesh Wi-Fi network fared in a long, narrow 2,800-square-foot house (a router's nightmare).

Get excited for “Joan Didion: The Center Will Not Hold” (streaming on Netflix now) with a stylized Insta trailer, an homage to the author's influential works.

Zappar is collaborating with Evrything, a smart products company that collects and manages real-time data for IoT applications, to combine augmented reality with the IoT.
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