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Electrifying News
October 31, 2017

10 Graphic Design Trends for 2018

By Tiffini Kieler, Creative Director
 

Tiffini KielerWe spend a lot of time designing pretty pictures and writing clever headlines, all in an attempt to attract an audience and motivate them to act. Words are important – they tell your audience what they need to know and encourage them to take action. But how something is designed – the colors, fonts and graphics used – is what initially attracts people to your brand. You want your design to look modern, but staying on top of today’s trends is no easy task.

What is design going to look like in 2018? Here are 10 trends for you to remember as we gear up for 2018.

 
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Simplify Your Design: The Logo Game


Less is more. Having a logo that’s fundamentally simple in shape and structure is important – a logo that, when reduced to colored dots, can still be recognized. Have you figured out what the logo above is? Click here to find out. Keep clicking to see if you can figure out the other logos in the exercise, too. There are only three, so we promise it will be quick.
 
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Client Highlight: Indian Hills Website Redesign

Congratulations to Indian Hills Community College (IHCC) on the launch of its new website! IHCC needed a new website that effectively communicated its Life. Changing. brand messaging to prospective students, current students, alumni, donors, faculty, staff and visitors. AMPERAGE collaborated with the IHCC project team to design a site focused on an engaging user experience, using large responsive images, infographics, appealing video content and distinctive typography.
 
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